Director, Marketing Strategy and Planning at Apple in Cupertino

Job description

• Posted:
• Sep 17, 2026
• 200683995
• Imagine what you could do here. At Apple, great ideas have a way of becoming outstanding products, services and customer experiences very quickly. We believe that if you bring passion and dedication to your job, there's no telling what you could accomplish!
• Apple's Worldwide Marketing organization is one of the most respected in the world. This team crafts the strategy and creative storytelling that brings the product vision to life. It’s a collaboration that unites around a singular focus: ensuring that the world feels as passionately about our products as we do.
• To do that well, we need someone who can see the big picture, connect the dots across teams, and drive the planning processes that bring our strategies to life. The Director of Marketing Strategy and Planning is a critical leadership role that sits at the center of how our marketing organization thinks, plans, and operates.
• In this role, you will partner closely with the SVP Worldwide Marketing and senior marketing leaders to shape strategy, drive integrated planning cycles, and ensure seamless coordination across functions. If you are someone who thrives in ambiguity, leads with clarity, and brings rigor and creativity in equal measure, we want to hear from you!
• As the Director of Marketing Strategy and Planning, you will serve as a strategic partner to the SVP Worldwide Marketing and the broader marketing leadership team. Your work will span three core areas:

Responsibilities

• Lead the development and articulation of Apple Marketing's annual and multi-year strategy, ensuring alignment with corporate priorities and business objectives
• Identify trends, competitive dynamics, and market opportunities that should shape how Apple marketing evolves
• Partner with product marketing, brand, and PR teams to develop cohesive strategies for priority initiatives
• Synthesize inputs from across the organization into a unified point of view that guides decision-making and resource allocation
• Own and drive the quarterly and annual marketing planning process, including goal setting, initiative prioritization, and budget coordination across all marketing functions
• Establish and maintain a rhythm of business for the marketing organization, including operating cadences, leadership reviews, and strategic planning meetings
• Identify dependencies and gaps across teams and proactively drive alignment to keep plans on track
• Serve as a connective tissue across functions, ensuring that plans are integrated, sequenced, and set up for successful execution
• Prepare strategic briefings, presentations, and recommendations for the SVP Worldwide Marketing and senior leadership
• Track progress against strategic priorities and surface risks or opportunities to leadership in a timely and actionable way
• Support the SVP Worldwide Marketing in preparing for board-level and executive team engagements related to marketing performance and direction

Requirements

• 12+ years of experience in marketing strategy, business planning, management consulting, or a related field, ideally within a complex, matrixed organization
• Proven track record of developing marketing strategies that drive measurable business outcomes
• Exceptional ability to synthesize complex information and distill it into clear, compelling narratives for executive audiences
• Outstanding communication and interpersonal skills, with the ability to influence and align senior stakeholders across diverse functions
• Strong analytical and financial acumen; comfortable working with data, budgets, and performance metrics to inform strategic decisions
• MBA or advanced degree in a relevant field strongly preferred.
• Experience working in or with consumer technology, media, or premium brand environments is a strong plus
• Comfort working across time zones and in a globally distributed organization
• A collaborative, low-ego working style with a genuine commitment to the success of the team over individual recognition
• Passion for Apple's products, values, and mission
• Demonstrated ability to operate effectively in a fast-paced, high-stakes environment with competing priorities
• Proficiency in building executive-level presentations and strategy documents that drive decision-making
• Bachelor’s degree required
• Experience operating at the intersection of brand, product marketing, demand generation, and PR
• Deep experience leading cross-functional and cross-geo planning processes, including annual planning, goal setting, and portfolio prioritization

Skills

Required

• Marketing strategy
• Business planning
• Management consulting
• Synthesizing complex information
• Communication and interpersonal skills
• Analytical and financial acumen
• Data analysis
• Budget management
• Performance metrics

Preferred

• Collaborative, low-ego working style

Benefits

• At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $268,400 and $428,800, and your base pay will depend on your skills, qualifications, experience, and location.
• Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits
• Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.