Senior Marketing Manager, Search and App - Europe at Deliveroo in London, United Kingdom - Deliveroo

Job description

• Deliveroo is looking for a Senior Marketing Manager, Search and App to own two of our most important growth channels: paid search and app marketing across France, Italy and Belgium. You will set the strategy, own the budget, and lead the team responsible for turning media spend into profitable, sustainable growth.
• This is a leadership role for someone who wants to build and run a high-performing performance marketing function inside a business that moves fast. Deliveroo operates in a dynamic, competitive market, and priorities shift quickly in response to what we learn. You will need to redirect budget, team focus, and strategy at short notice, sometimes across several markets or initiatives at once.
• AI is central to how this role will be delivered. You will be expected to actively use and champion AI tools — from automated bidding and creative generation to forecasting and anomaly detection — to make the channel more efficient and to free up the team to focus on higher-value strategic work. Experience of applying AI in a marketing or growth context, or a genuine appetite to build that experience quickly, is essential.
• You will operate within a matrix organisation, working alongside Brand, Growth, Product, Data Science, Finance, and regional General Managers. Success in this role depends on your ability to build trust and alignment across a wide group of stakeholders who do not report to you, and to keep them aligned even as plans change. This role will report into the Performance Marketing Director and work under our hybrid model - 3 days a week from our London HQ.

Responsibilities

• Own the strategy, execution, and performance of paid search (Google, Bing, and other search platforms) and app marketing across France, Italy and Belgium.
• Deliver growth in New Customers, Resurrections, New Vertical purchases and subscriptions to our loyalty programme efficiently for the channel. Manage the team to deliver against them alongside reporting performance to senior marketing and business leadership.
• Lead, coach, and grow a team of paid search and app marketing specialists, building the capability the team needs as the business and the channels evolve.
• Identify, adopt, and scale AI-driven tools and automation across bidding, creative production, measurement, and anomaly detection to improve performance and efficiency.
• Own budget allocation across paid search and app, and reallocate spend quickly in response to performance, competitor activity, or changes in the market.
• Partner closely with Data Science, Engineering, and Analytics to build and refine attribution, measurement, and bidding models the team relies on.
• Work as part of a matrix organisation, collaborating with Brand, Growth, Product, Finance, and regional General Managers to align a broad set of stakeholders around shared goals and trade-offs.
• Track platform and policy changes across Google, Apple, and Android, and adapt Deliveroo's approach ahead of competitors.

Requirements

• Significant experience leading paid search and/or app marketing at scale, ideally in a high-growth consumer, marketplace, or on-demand business.
• A track record of owning large budgets and delivering measurable efficiency and growth results against clear targets.
• People leadership experience, having built, managed, and developed high-performing performance marketing teams.
• Hands-on experience with, or a strong appetite to quickly adopt, AI tools and automation as a core part of how you drive channel performance — this is a genuine expectation of the role, not a nice-to-have.
• A demonstrated ability to thrive in a fast-paced, dynamic environment. Comfortable changing direction, reprioritising, and moving between competing demands without losing momentum.
• Strong stakeholder management skills and prior experience operating within a matrix organisation, able to influence and align stakeholders across functions without direct authority over them.
• Strong analytical and commercial rigour, comfortable with data, experimentation, and measurement, and able to turn numbers into a clear story and a clear recommendation.

Skills

Required

• Paid search marketing
• App marketing
• Budget management
• People leadership
• AI tools and automation
• Stakeholder management
• Analytical and commercial rigour
• Data analysis and experimentation