Technical Sales Manager, Waterproofing at ICP Group in Orlando, FL

Job description

• ICP Group is looking to hire a Technical Territory Sales Manager who will spearhead growth of our Pli-Dek Waterproofing Solutions product line across Florida. This role combines sales leadership, territory development, and customer relationship management with the technical expertise needed to ensure Pli-Dek systems are specified, sold, and installed to the highest standards. You will also be responsible for helping drive position through waterproofing distributors and regional independent waterproofing distributors.
• The ideal candidate will be a dynamic sales professional with a strong background in waterproofing, roofing, or building envelope solutions, capable of cultivating deep partnerships with Division 7 Specifiers, distributors, contractors, and design professionals — while driving revenue growth and market share in the territory.
• This position covers the entire state of Florida and requires extensive travel.

Responsibilities

• Sales Growth & Territory Development
• Drive revenue growth of Pli-Dek products by increasing sales within existing accounts and developing new business opportunities.
• Build and execute a territory sales plan focused on expanding market penetration and long-term profitability.
• Generate, qualify, and close sales opportunities with Division 7 Specifiers, Contractors and Distributors.
• Customer & Partner Engagement
• Develop strong, trust-based relationships with key decision makers and influencers.
• Provide consultative selling, positioning Pli-Dek as the preferred waterproofing solution for high-performance applications.
• Keep distributors engaged, motivated, and consistently producing new leads.
• Market & Specification Support
• Support customers in project bidding, estimating, and specification development.
• Monitor industry trends, competitor activity, and regulatory changes that may impact sales opportunities.
• Present Pli-Dek solutions at customer meetings, trade events, and industry functions.
• Technical Credibility
• Leverage technical expertise to train and support ensuring installations meet specifications.
• Conduct product demonstrations and job site visits as needed to build confidence in the brand.
• Act as a trusted advisor who can bridge the gap between technical application and commercial results.
• Team & Professional Development
• Collaborate with internal sales and technical support teams to maximize territory success.
• Maintain a strong knowledge of ICP’s Pli-Dek portfolio, specifications, and safe handling practices.
• Pursue ongoing training to sharpen both technical and sales capabilities.

Requirements

• 10+ years of experience in construction trades with an emphasis on waterproofing, roofing, or building envelope solutions.
• Proven track record of achieving sales growth, developing new accounts, and expanding product lines within a territory.
• Strong technical understanding of product specifications and installation practices.
• Self-motivated, entrepreneurial mindset with excellent relationship-building skills.
• Ability to travel extensively across Florida.
• Exceptional work ethic, presentation skills, and customer-first approach.

Skills

Required

• Self-motivated
• Entrepreneurial mindset
• Excellent relationship-building skills
• Exceptional work ethic
• Presentation skills
• Customer-first approach
• Waterproofing
• Roofing
• Building envelope solutions
• Product specifications
• Installation practices
• Sales planning