Digital Marketing Manager at PENN Entertainment in US-LA-Harvey

Job description

• WE LOVE OUR WORK.
• “Pending Regulatory Approval”
• BRING US YOUR BEST.

Responsibilities

• • Develop and execute a comprehensive organic social media strategy across all primary platforms (including Instagram, Facebook, TikTok, and X) in alignment with enterprise brand standards and property-level calendars.
• Plan, shoot, curate, and edit visually compelling photo and video content capturing the on-property guest experience across dining, hotel, entertainment, events, and promotions.
• Attend property events, entertainment activations, and promotions to capture live content, engage with guests, and elevate brand storytelling.
• • Partner with the Paid Social Media team to align organic efforts with paid advertising campaigns for maximum cross-channel reach and campaign synergy.
• • Research, identify, coordinate, and manage relationships and events with relevant social media influencers.
• • Coordinate with on-property operational departments (Food & Beverage, Hotel Operations, Entertainment, and Human Resources) to source stories and maintain an accurate, robust content calendar.
• • Oversee the property’s digital presence through daily active community management, engaging with audience comments, tags, and direct messages promptly and thoughtfully.
• • Monitor, manage, and respond to guest reviews across online platforms (e.g., TripAdvisor, Google Reviews, Yelp), striving to maintain a 90%+ response rate.
• • Escalate critical guest feedback and sentiment insights to property executive leadership and department heads to support continuous guest service improvements.
• • Provide an upbeat, welcoming guest presence during on-property events, promotions, and content capture.
• • Maintain and update property websites, landing pages, promotional information, and event schedules to ensure timely, accurate, and search-optimized (SEO) content.
• • Produce and resize basic in-house promotional graphics and digital collateral using tools such as Canva and Adobe Creative Suite (Photoshop, InDesign, Illustrator).
• • Partner with the Corporate Design Studio and enterprise teams for access to brand assets, rights usage, and high-production photo/video shoots.
• • Track, analyze, and deliver regular reporting on social media performance and web analytics, translating data into actionable insights for creative and tactical improvements.
• • Support property public relations initiatives, including drafting press releases, coordinating media correspondence, and assisting with on-site media visits for major campaigns and property events.
• • Assist in managing general marketing support services across advertising, internal cross-departmental requests, and creative projects.
• Submit and manage project requests and timelines within departmental project management software (e.g., InMotion).
• • Assist with departmental budget tracking, monitoring expenses within area of responsibility, and identifying potential variances to leadership.
• • Ensure all marketing initiatives and published content adhere to company brand standards, internal policies, and relevant gaming/jurisdictional regulatory compliance.

Requirements

• Education: Bachelor’s Degree (B.A./B.S.) in Marketing, Communications, Public Relations, Digital Media, Journalism, or a related field (or an equivalent combination of education and experience).
• • Experience: Minimum of 2–3 years of hands-on experience managing organic social media channels, digital marketing, or content creation. Experience within hospitality, gaming, entertainment, or resort environments is preferred.
• • Portfolio Required: Demonstrated storytelling ability with a portfolio showcasing copywriting, photography, and short-form video editing (Reels, TikToks, etc.).
• o Strong proficiency with major social platforms and native creator tools.
• o Experience with social listening, publishing, and scheduling tools (e.g., Sprout Social, Hootsuite, or Social Studio).
• o Working knowledge of content tools such as Canva and basic Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• o Proficiency in Microsoft Office (Word, Excel, PowerPoint) and marketing workflow/project management platforms (e.g., InMotion, Asana).
• o Understanding of web content management systems (CMS) and basic SEO principles.
• • Communication & Interpersonal Skills: Exceptional written, verbal, and interpersonal communication skills with the ability to represent the property professionally to media, guests, and executive leadership.
• • Analytical Ability: Proficient in interpreting engagement metrics, web traffic data, and marketing analytics to inform creative strategy.
• • Flexibility & Work Schedule: Ability to maintain a flexible schedule, including occasional evenings, weekends, and holidays to cover special events, promotions, and live activations.

Skills

Required

• Flexibility
• Web content management systems (CMS)
• SEO principles
• Web analytics