Senior Analyst, SEM at EverQuote in Cambridge, Massachusetts, United States

Job description

• As a senior analyst on the SEM Analytics team, you will own performance for a portfolio of campaigns across Google Ads, Microsoft Advertising, and other channels. You will be responsible for daily performance of those channels, as well as identifying and implementing opportunities for improvement.
• You will report to the SEM Analytics Lead, and will work closely with our Marketing and Engineering teams. This is a hands-on, high-ownership role responsible for scaling high-value traffic channels.

Responsibilities

• Own campaign management for a segment of the SEM portfolio, including but not limited to bid, budget, campaign structure, and strategy decisions.
• Become familiar with end-to-end performance from ad impression to revenue generation, and use that understanding to improve performance.
• Investigate the underlying drivers behind performance changes, and communicate your findings to stakeholders across the company.
• Turn analysis into concrete recommendations that improve margin and profit.
• Identify opportunities for improvement, design test plans and measurement frameworks, manage testing processes, and implement winning strategies.
• Partner with stakeholders across Marketing, Product, and Analytics to support company initiatives and launches.
• Identify areas where recurring work can be automated, create prototypes and automations in Claude, and partner with Product and Engineering to create sophisticated automated campaign management systems.
• Build dashboards and tooling for the team, documenting your work so it is usable by others.

Requirements

• 2-3 years of experience in analytics, with a focus on growth or marketing analytics.
• Proficient in SQL; comfortable querying and shaping large datasets directly (Snowflake a plus).
• Strong track record of end-to-end analysis: framing an ambiguous problem, doing the work, and landing a recommendation that drove a decision.
• Strong analytical investigation skills; comfortable interrogating performance data to identify root causes.
• Clear written and verbal communication with technical and non-technical audiences.
• Direct experience managing paid search campaigns in Google Ads (Microsoft Advertising a plus).
• Comfortable using AI tools to accelerate operations and analysis.

Skills

Required

• SQL
• Analytical investigation
• End-to-end analysis
• Communication

Preferred

• Google Ads
• Microsoft Advertising
• AI tools

Benefits

• The base salary actually offered for this position is determined by several factors, including the applicant's job-related skills, relevant experience, education or training, and work location. The base salary for this full-time hybrid role is $90,000- $115,000.
• In addition to base salary, our total compensation package may include participation in variable cash bonus programs, equity, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility which are designated by role.
• Your recruiter can provide more details about additional compensation components, such as OTE structure, bonus targets, or equity, during the hiring process.