Manager, Marketing Analytics at OpenTable in Toronto, Canada

Job description

• As a Manager of Marketing Analytics at OpenTable, you will play a key role in defining marketing strategies and driving growth across North American markets. Reporting to the Senior Manager of Marketing Analytics, you will lead data infrastructure initiatives, establish core metrics, and deliver strategic insights directly to cross-functional leadership. This role offers the opportunity to make a tangible impact on our global restaurant and diner ecosystem through advanced data analysis, campaign optimization, and cross-departmental collaboration. We are seeking an analytical, proactive leader who thrives in dynamic environments and excels at translating complex data into actionable recommendations.

Responsibilities

• Partner cross-functionally with executive, marketing, engineering, and finance leaders to deliver insights that directly shape marketing strategies and business growth.
• Architect, optimize, and maintain robust marketing data flows, ETL processes, and reporting pipelines to ensure data accuracy and efficiency.
• Evaluate marketing campaigns and new strategic initiatives through advanced analytics and experimental frameworks, such as A/B testing.
• Design and build intuitive, self-serve dashboards and visualizations to empower business stakeholders across the organization.
• Establish, refine, and standardize core marketing metrics to ensure consistent measurement and alignment across teams.
• Manage and prioritize inbound analytics requests while translating business requirements into clear technical specifications and use cases.

Requirements

• 5+ years of experience in analytics or marketing analytics.
• Demonstrated expertise in relational databases (such as Snowflake) and advanced SQL design and ETL development skills.
• Proven experience creating self-serve dashboards using business intelligence and visualization tools (e.g., Tableau, Superset, Power BI).
• Advanced spreadsheet proficiency (including pivot tables, data modeling, and complex lookup formulas) using Excel or Google Sheets.
• Strong project management, communication, and problem-solving skills with a track record of driving operational efficiency in fast-paced environments.
• At least 2 years of experience leading analytics initiatives within an organization.
• Hands-on experience with statistical programming languages such as Python or R.
• Experience designing, executing, and evaluating marketing experiments and A/B tests.
• Proven success in optimizing and streamlining B2B acquisition channels.

Skills

Required

• Analytics
• Marketing analytics
• Relational databases (e.g., Snowflake)
• Advanced SQL
• ETL development
• Project management
• Communication
• Problem-solving

Preferred

• Marketing experiments and A/B testing
• B2B acquisition optimization

Benefits

• Work from (almost) anywhere for up to 20 days per year
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to Headspace
• Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
• Paid parental leave
• Generous paid vacation + time off for your birthday
• Paid volunteer time
• Development Dollars
• Leadership development
• Access to thousands of on-demand e-learnings
• Travel Discounts
• Employee Resource Groups
• 20 days of paid time off
• Private health and dental insurance
• Life and Disability insurance
• The expected range of compensation for this position based in Toronto, Canada, including commission and/or bonuses, is $115,000 - $126,000 CAD. There are a variety of factors that go into determining a compensation range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required.
• We offer a competitive base salary and benefits including: health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave benefits. This role is eligible to be considered for an annual bonus.