Marketing Strategist at Acadia Healthcare in US-TN-Franklin

Job description

• 100% Remote
• This internal- and external-facing position focuses on optimizing, recommending, and executing marketing strategies with a primary goal and objective of driving awareness, increasing growth, and meeting business objectives for Acadia and its brands.
• To achieve success, the Marketing Strategist role excels at collaborating with the marketing team and leadership, and facility staff and leadership to ensure that all facility-level and service-line marketing initiatives and strategies are effectively and efficiently delivered.
• This is accomplished by maintaining strong relationships, exceeding facility expectations, providing appropriate recommendations, and developing and optimizing marketing strategies at the facility and service line level.
• Additionally, this role requires the application of facility-level marketing tasks and project insights to the broader service line, resulting in scaled solutions and greater value.
• Marketing projects and tasks include but are not limited to, understanding, communicating, and recommending optimizations on various marketing strategies, digital and traditional marketing strategy implementation, and much more.
• Expectation management, strong verbal and written communication, reliability, and the ability to understand and present complex strategies are essential for this position.

Responsibilities

• What you’ll do…
• Optimize existing marketing strategies at a facility and service-line level.
• Develop and optimizing new marketing strategies at a facility and service-line level.
• Consistently provide marketing recommendations that align with facility and service-line goals.
• Develop and execute comprehensive marketing campaigns that align with facility and service-line goals.
• Create recommendations and solutions, meet timelines, and communicate effectively.
• Effectively communicate & coordinate on a variety of tasks and projects with all audiences.
• Execute internal and external marketing tasks to achieve service-line goals.
• Provide internal and external updates, guidance, and trainings on all marketing efforts.
• Continuously strive for quality improvement by identifying and understanding issues and opportunities.
• Collaborate on all digital marketing initiatives and pivot quickly, prioritize, and manage multiple priorities.
• Facilitate staff training on all of the above and more.
• Oversee internal processes and/or focus areas for appropriate facilities and service line .
• N/A
• Normal hours are 8 a.m. – 5 p.m., Monday – Friday. However, schedules may vary in accordance with business necessity . This role requires availability outside of normal business hours. Typical office working conditions.

Requirements

• What you'll bring...
• Minimum
• Bachelor’s Degree in marketing or related field.
• 3+ years of experience in a marketing coordinator, account management, or customer service type role.
• 3+ years of experience working with or speaking to complex data analysis and strategy optimization.
• 3+ years of experience with marketing strategy creation and execution.
• 3+ years of experience in traditional or digital marketing campaign management.
• 1-3 years’ experience in social media management including content creation.
• Self-motivated with strong organizational skills and superior attention to detail.
• Flexibility and eagerness to identify, learn, and use new and changing technologies.
• Must be able to manage multiple tasks/projects simultaneously within inflexible time frames.
• Ability to adapt to frequent priority changes.
• Ability to formally & informally present to small and large audiences.
• Ability to work professionally with sensitive, proprietary data and information while maintaining confidentiality.
• Capable of working within established policies, procedures, and practices prescribed by the organization.
• Communicate and interact effectively with individuals at all levels, internal and external, both written and verbally.
• Proficient in Microsoft Office.
• English proficient to skillfully communicate & present complex concepts.
• WordPress or similar CMS platform
• 1-3 years’ experience in Paid Search, SEM, and Paid Social advertising.
• 1-3 years’ experience in email marketing.

Skills

Required

• Proficient in Microsoft Office.

Preferred

• WordPress or similar CMS platform
• Email marketing

Benefits

• We value your expertise and dedication—and we invest in your success.
• Competitive Base Salary commensurate with experience
• Comprehensive Medical, Dental, and Vision Insurance
• 401(k) Plan with Company Match
• Paid Time Off (PTO) and recognized holidays
• Company-paid Basic Life and AD&D Insurance
• Employee Assistance Program (EAP) and mental wellness resources
• Opportunities for professional growth and advancement within Acadia’s nationwide network