Regional Director of Sales & Marketing at Great Lakes Hospitality Group in Auburn Hills, MI
- Company: Great Lakes Hospitality Group
- Location: Auburn Hills, MI
- Posted: Sep 20, 2026
- Type: Full-time
- Experience: 4+ years
Overview
This role is a unique opportunity to oversee a diverse hotel portfolio representing Hilton, IHG, and Marriott brands within the vibrant Auburn Hills market. We are seeking an experienced and driven Regional Director of Sales & Marketing to lead the sales efforts for our four Auburn Hills hotels:
Job description
- This role is a unique opportunity to oversee a diverse hotel portfolio representing Hilton, IHG, and Marriott brands within the vibrant Auburn Hills market.
- We are seeking an experienced and driven Regional Director of Sales & Marketing to lead the sales efforts for our four Auburn Hills hotels:
- Hampton Inn Auburn Hills North (Baldwin Road)
- Holiday Inn Express Auburn Hills North (Baldwin Road)
- TownePlace Suites by Marriott Auburn Hills (Baldwin Road)
- Candlewood Suites Auburn Hills (Interpark Drive)
Responsibilities
- Develop and execute a comprehensive sales and marketing strategy across all four hotels to maximize revenue and market share.
- Proactively solicit, negotiate, and close corporate accounts (local, regional, and national) to drive consistent business demand.
- Manage and grow SMRF business (Social, Military, Religious, Fraternal) and group sales, ensuring alignment with brand standards.
- Build and maintain strong relationships with key corporate clients, travel managers, and third-party planners.
- Analyze market trends, competitive activity, and demand drivers to identify opportunities for business growth.
- Partner closely with hotel General Managers and Revenue Leaders to ensure effective rate and inventory strategies.
- Represent the hotels at networking events, trade shows, and community/business organizations.
- Provide leadership, coaching, and accountability to property-level sales teams.
- Prepare regular sales activity, revenue, and market performance reports for ownership.
Requirements
- Minimum of 4+ years of proven hotel sales leadership experience; multi-property or regional experience strongly preferred.
- Strong background in corporate business travel sales and group/SMRF sales.
- Knowledge of Hilton, IHG, and Marriott sales systems and brand standards a plus.
- Exceptional negotiation, presentation, and relationship-building skills.
- Self-motivated, results-driven, and able to thrive in a fast-paced environment.
- Bachelor’s degree in Hospitality, Marketing, Business, or related field preferred.
Skills
Required
- Hotel sales leadership
- Corporate business travel sales
- Group/SMRF sales
- Negotiation
- Presentation
- Relationship-building
- Self-motivated
- Results-driven
Preferred
- Multi-property or regional experience