Product Marketing Manager at Everlaw in Oakland, California, United States

Job description

• We are looking for a Product Marketing Manager to define and execute the go-to-market strategy for our core legal audiences and drive sales growth in this segment. You’ll bring strategic thinking, legal software expertise, and cross-functional collaboration skills to turn platform capabilities into persuasive positioning, drive campaigns, and influence product prioritization for our customers.
• This is a full-time, exempt position based in our Oakland, CA office with a hybrid work schedule: in office M/W/Th with the option to work from home on Tu/Fr.

Responsibilities

• Own go-to-market strategy for selling Everlaw to legal teams, including messaging, positioning, battlecards, and sales materials (e.g. pitch decks, cheat sheets) that support the enterprise sales motion.
• Execute product launches for the legal audience, developing launch campaigns and positioning, and managing sales enablement and go-live coordination.
• Partner with Demand Gen and Content to develop omni-channel campaigns and customer-facing collateral (webinars, blogs, whitepapers) that build thought leadership, generate pipeline and grow revenue.
• Research legal team needs and competitor approaches to identify where we're different and what drives buying decisions.
• Collaborate with Product and GTM on product prioritization and align on where we should invest and how to compete.

Requirements

• You have at least 4 years of experience in B2B product marketing, solutions marketing, product management, or related marketing roles, or at least 3 years in management consulting
• You have demonstrated ability to connect technical product capabilities to customer problems, outcomes, and business value, including experience marketing complex products to enterprise buyers.
• You bring a customer-centric mindset with a track record of articulating technical platform capabilities to solve real customer problems.
• You are an exceptional storyteller with strong written and verbal communication skills across both internal cross-functional teams and external audiences.
• You possess strong analytical capabilities to interpret quantitative and qualitative market research into actionable insights.
• You excel at building strong cross-functional partnerships and influencing teams without direct authority to drive programs to completion.
• You are authorized to work in the United States. Please note that at this time, Everlaw is not sponsoring U.S. employment visas for this role.
• You hold a Professional Degree, MBA, or JD.
• You have prior experience working in or serving the legal sector.
• Think you're missing some of the skills and are hesitant to apply? We do not believe in the 'perfect' candidate and encourage you to apply if you feel you can bring value to our team. We often revisit candidates who may have applied for a different role if something comes up that's a better fit.

Skills

Required

• B2B product marketing
• Solutions marketing
• Product management
• Marketing
• Management consulting
• Customer-centric mindset
• Storytelling
• Written and verbal communication
• Analytical capabilities
• Cross-functional partnerships
• Influencing without authority

Preferred

• Legal sector experience

Benefits

• Comprehensive medical, dental, and vision coverage
• Flexible Spending Accounts for health and dependent care expenses
• Membership to Modern Health to support mental health and wellness
• Paid parental leave
• Company-sponsored life and disability insurance
• Financial rewards
• Competitive equity grants, so you share in Everlaw's long-term growth
• 401(k) plan with company matching of up to 4% of eligible annual compensation
• Growth & everyday perks
• 17 paid vacation days, 11 federal holidays, and paid sick leave
• Four "Everlawlidays" (additional paid company-wide days off) per year
• Annual allocation for learning & development and relevant professional membership dues
• Hybrid work with regular work-from-home days and flexibility for life's logistics
• Monthly home internet reimbursement, plus a stipend for your desk setup
• Catered lunch each workday, plus snacks and company-wide events in our offices
• The expected salary range for this role is $141,000–$179,000. Final salary depends on factors including the candidate's experience and skills, and the base pay range is subject to change. This role is also eligible for equity and the benefits below.