Associate, Digital Marketing at The PCA Companies in New York, NY

Job description

• BeautySpace is looking for a creative, organized, and digitally minded Digital Coordinator to support the execution of our digital marketing, e-commerce, and consumer engagement strategies.
• This role is ideal for someone who understands how digital content, social media, e-commerce, email marketing, and brand storytelling work together to create a compelling customer experience and ultimately drive sales.
• Working closely with the Digital Marketing, E-Commerce, Creative, Buying, and Sales teams, the Digital Coordinator will help bring campaigns and product stories to life across multiple consumer touchpoints—from our website and email communications to social media and broader digital initiatives.
• We are looking for someone who can balance creativity with analytics: someone who enjoys developing engaging content but is equally interested in understanding performance, consumer behavior, conversion, and what makes a digital campaign successful.
• If you are passionate about beauty, retail, digital culture, and creating experiences that connect brands with consumers, this is an opportunity to grow your career in a highly collaborative and fast-moving environment.
• We are looking for someone who is creative enough to think like a marketer, analytical enough to think like an e-commerce professional, and organized enough to keep multiple initiatives moving at the same time.
• This is an opportunity to work at the intersection of beauty, e-commerce, social media, digital marketing, content, and consumer experience.
• If you enjoy turning ideas into campaigns, discovering new digital trends, analyzing what resonates with consumers, and helping brands create stronger connections with their audiences, we encourage you to apply.

Responsibilities

• Digital Marketing & Campaign Execution
• Support the development and execution of digital marketing initiatives designed to increase consumer engagement, strengthen brand visibility, and drive traffic and sales.
• Assist with the execution of integrated digital and in-real-life marketing campaigns.
• Coordinate campaign timelines, promotional calendars, assets, and deliverables across internal teams.
• Support online promotions, new product launches, seasonal campaigns, and brand initiatives.
• Help ensure that digital campaigns are delivered accurately, consistently, and on schedule.
• Maintain a strong understanding of brand positioning and ensure digital communications remain aligned with overall marketing objectives.
• Website & E-Commerce
• Help maintain an engaging, accurate, and seamless online shopping experience.
• Update and maintain website content, including product descriptions, imagery, banners, landing pages, and promotional materials.
• Coordinate new product uploads and ensure product information, pricing, imagery, and supporting content are accurate.
• Assist with inventory and merchandising updates across the e-commerce platform.
• Support online promotional activity and product launches.
• Identify website content or user-experience opportunities that may improve engagement and conversion.
• Ensure website content remains consistent with brand standards and basic SEO best practices.
• Support order and e-commerce operations as needed to help create a seamless customer experience.
• Social Media
• Help strengthen and grow BeautySpace's social presence through consistent and engaging content.
• Assist in managing social media platforms and content calendars.
• Create, coordinate, and schedule social media posts.
• Monitor audience engagement, comments, trends, and consumer conversations.
• Assist with community management and responses to customer messages when appropriate.
• Support social campaigns designed to increase followers, engagement, traffic, and conversion.
• Identify emerging social trends, content formats, and platform opportunities relevant to beauty and retail.
• Email & Consumer Marketing
• Support email marketing efforts designed to build customer relationships and drive repeat engagement.
• Assist with the development and execution of email newsletters, promotional campaigns, product launches, and automated communications.
• Coordinate copy, creative assets, links, product information, and promotional details.
• Help segment customer audiences to support more targeted and personalized communications.
• Monitor email metrics including open rates, click-through rates, engagement, and conversions.
• Help identify opportunities to improve campaign performance based on consumer behavior and results.
• Content Creation
• Partner with the Creative and Marketing teams to produce engaging digital content across multiple platforms.
• Support the development of graphics, video, social content, product storytelling, blog content, and other digital assets.
• Assist with campaign concepts and content development.
• Coordinate creative assets and ensure teams have the materials needed to meet launch deadlines.
• Help ensure all content reflects BeautySpace brand standards, tone, and marketing objectives.
• Stay connected to beauty, fashion, lifestyle, and digital trends that can inspire new content opportunities.
• Analytics & Performance
• Digital marketing is not only about creating great content—it is also about understanding what performs.
• Monitor and analyze digital campaign performance using tools such as Google Analytics, social platform analytics, e-commerce reporting, and email marketing platforms.
• Track key digital metrics including traffic, engagement, click-through rates, conversion, and campaign performance.
• Assist in preparing recurring digital performance reports.
• Identify trends, opportunities, and areas where campaigns or content can be improved.
• Translate performance data into clear recommendations for future campaigns and initiatives.
• Cross-Functional Collaboration
• Partner closely with internal teams to ensure digital initiatives support broader business priorities.
• Digital Marketing
• E-Commerce
• Creative
• Buying and Merchandising
• Sales
• Operations
• Customer Service
• You will help coordinate information, creative assets, product details, promotional activity, and timelines so campaigns are accurately represented across digital channels.
• Research & Innovation
• The digital environment changes quickly, and we want someone who enjoys staying ahead of it.
• Monitor emerging digital marketing, social media, e-commerce, beauty, and consumer trends.
• Research new platforms, technologies, tools, and marketing opportunities.
• Stay informed about evolving consumer behavior and digital best practices.
• Bring forward new ideas that can improve customer engagement, brand awareness, and online sales.

Requirements

• 4+ years of experience in digital marketing, e-commerce, social media, content marketing, or a related field.
• Previous experience within beauty, cosmetics, skincare, fragrance, fashion, lifestyle, or retail strongly preferred.
• Bachelor's degree in Marketing, Communications, Digital Media, E-Commerce, Business, or a related field preferred.
• Experience with digital marketing and analytics platforms such as Google Analytics.
• Familiarity with social media scheduling, publishing, and analytics tools.
• Experience with email marketing platforms and campaign execution.
• Experience working within a content management system (CMS) or e-commerce platform.
• Basic knowledge of HTML and SEO principles is a plus.
• Strong proficiency in Microsoft Office, including Excel and PowerPoint.
• A strong interest in beauty, digital culture, e-commerce, and consumer trends.
• Strong creative instincts and an eye for visually compelling content.
• An understanding of how digital content supports both brand building and commercial performance.
• Strong analytical skills and comfort reviewing digital performance data.
• Excellent attention to detail.
• Strong written and verbal communication skills.
• The ability to manage several projects, campaigns, and deadlines simultaneously.
• A proactive mindset and willingness to take ownership of projects.
• Strong organizational and time-management skills.
• The ability to work collaboratively across multiple departments.
• Comfort operating in a fast-paced environment where priorities can change quickly.
• Curiosity and a willingness to test new ideas, learn new platforms, and continuously improve.

Skills

Required

• Excellent attention to detail
• Google Analytics
• Email marketing platforms
• HTML
• SEO
• Microsoft Office (Excel, PowerPoint)

Benefits

• $67,000–$75,000 annually
• Final compensation will be determined based on experience, qualifications, industry knowledge, technical capabilities, and overall alignment with the responsibilities of the role.