Junior Copywriter (6 months contract) at WPP Production in Singapore, Singapore

Job description

• We're looking for a conceptual and detail-driven Copywriter to craft compelling, on-brand copy across print, digital, TV, and content for our clients' brands and products, while championing creative excellence and consistency across all touchpoints. The ideal candidate blends strong writing craft with proficiency in Generative AI tools, balancing AI-driven efficiency and insights with authentic human creativity and brand voice.

Responsibilities

• Write copy in both long and short form, including headlines
• Write, review, and adapt copy that results in effective and compelling communication for clients' brands and products
• Produce high-quality creative work at volume across Print, Digital, TV, and Content, etc.
• Champion conceptual thinking and great writing, leading by example
• Be proactive in resolving issues as they arise, escalating for support when appropriate
• Respond promptly to copywriting requests from management stakeholders, as required
• Demonstrate and champion a clear understanding of brands
• Maintain consistency in brand tone of voice across all media formats
• Deliver work of a consistently high creative quality
• Champion, promote, and lead by example on key Hogarth policies, procedures, and values
• Provide sound copywriting advice and support to team members and stakeholders, demonstrating good judgement drawn from technical and professional experience
• Leverage Generative AI tools to enhance copywriting efficiency while maintaining creative integrity
• Utilize AI-powered analytics tools for content performance optimization and audience insights
• Implement data-driven approaches to content creation and strategy
• Ensure ethical use of AI tools in content development while maintaining brand authenticity
• Collaborate with teams to integrate AI-generated content with human creativity
• Develop compelling tactical and promotional copy across social, CRM, digital, eCommerce, retail, and in-store touchpoints to drive engagement, conversion, and sales.
• Create social-first content that is culturally relevant, trend-aware, and optimized for platform-specific behaviours across Meta, TikTok, YouTube, and emerging channels.
• Translate product features, offers, promotions, and seasonal campaigns into clear, persuasive messaging that resonates with diverse customer segments.
• Work closely with creative, strategy, account management, and production teams to deliver high-volume content while maintaining quality, accuracy, and speed to market.

Requirements

• At least 1–2 years of experience working and collaborating within industry teams
• Proven creative experience across print, digital, and TV
• Cares deeply about the craft and is obsessed with excellent writing — thoughtful, meaningful, occasionally provocative, clear, and inspiring
• A conceptual creative who can come up with big ideas when needed, but is also capable of paying attention to the smallest details, such as punctuation
• Demonstrable experience building relationships and interacting with clients
• Proficiency in using Generative AI tools and platforms for content creation and optimization
• Understanding of AI ethics and responsible content generation practices
• Experience with data analytics tools and the ability to interpret content performance metrics
• Knowledge of AI-powered content management systems and workflow optimization tools
• Demonstrated ability to balance AI assistance with human creativity and brand voice
• Experience with Google's AI tools and other industry-standard AI content platforms

Skills

Required

• Proactive in resolving issues
• Collaborative
• Generative AI tools and platforms
• AI-powered analytics tools
• Data analytics tools
• AI-powered content management systems
• Google's AI tools
• Meta, TikTok, YouTube platforms

Benefits

• At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.