Brand Marketing Manager - Must bilingual in Korean at SBT in Irvine, CA, United States

Job description

• We are seeking a strategic and performance-driven Brand Marketing Manager to lead brand growth initiatives across national retail and distribution channels.
• This role will drive go-to-market strategy, retail activation, and integrated marketing execution to accelerate sell-through and strengthen brand equity in North America. The ideal candidate brings strong experience in beauty or CPG marketing and understands how to align brand storytelling with retail performance.

Responsibilities

• Develop annual brand marketing strategy and growth roadmap
• Lead go-to-market planning for new product launches
• Define positioning, messaging, and competitive differentiation
• Manage brand P&L input related to marketing investment
• Lead 360° integrated marketing campaigns (digital, social, influencer, retail media)
• Manage creative agencies and external partners
• Oversee paid media performance and ROI optimization
• Track KPIs including sell-through lift, traffic, and brand awareness metrics
• Partner with national retail accounts (e.g., Ulta, Target, Costco, specialty beauty)
• Develop in-store activation, promotional calendars, and secondary placements
• Support line reviews and retailer presentations with marketing strategy
• Align digital campaigns to support retail sell-through
• Collaborate with Sales, Operations, and Finance to align demand planning
• Coordinate with global brand teams on product updates and messaging
• Work with e-commerce team on DTC and marketplace alignment
• Ensure brand consistency across all channels
• Analyze sales and marketing data to identify growth opportunities
• Monitor promotional ROI and trade marketing efficiency
• Provide executive-level reporting and performance insights

Requirements

• MUST Fluent in Korean/English
• Bachelor’s degree in Marketing, Business, or related field
• 5+ years of brand marketing experience in Beauty, Skincare, or CPG
• Experience working with national retailers strongly preferred
• Strong understanding of retail marketing and trade promotion
• Proven experience managing product launches
• Analytical mindset with strong Excel / data interpretation skills
• Strong leadership and communication skills
• Experience in K-Beauty or international brand expansion
• Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.)
• Experience managing multi-brand portfolio
• Understanding of sell-in vs. sell-through dynamics

Skills

Required

• Fluent in Korean/English