Motorcycle Sales Associate at Country Roads Harley-Davidson in Cookeville, TN

Job description

• Country Roads Harley-Davidson is hiring Motorcycle SALES ASSOCIATES!
• Retail sales experience - using current, proactive feature-benefit sales techniques - along with knowledge of Harley-Davidson motorcycles/products, or a demonstrated ability to quickly learn, is important to this position.
• Candidates must have a high energy level, excellent communication and demonstrated "closing skills", and the abilitiy to get along with a broad customer base.
• Country Roads Harley-Davidson is part of Smoky Mountain Harley-Davidson® - The Rider’s Destination for East Tennessee and the Great Smoky Mountains. Located in Maryville, TN with full-service sister dealerships in Pigeon Forge and Kodak, plus retail locations in Gatlinburg, Tellico Plains, Tallassee, and Bryson City, NC, we bring the Harley-Davidson lifestyle to riders across one of the most iconic riding regions in the world.
• Come Join Our Team!

Responsibilities

• Attain new and used sales quotas as agreed upon with the sales manager.
• Use floor time effectively to meet customer needs and solicit sales of all products.
• Present the features of all products to customers along with their benefits.
• Show each customer advantages of products over competing brands.
• Maintain the computerized inventory control system along with net profit objectives which eliminate the possibility of “lower than anticipated” profits.
• Cross sell additional parts, accessories, HOG memberships, F&I products, Warranties & service contracts etc. with all new and used vehicles.
• Maintain profit margin objective for all vehicle sales.
• Follow procedures to ensure timely and proper completion of all paperwork.
• Follow procedures for quick and efficient handling of warranty items, including tagging and proper storage of these items.
• Introduce new customers to the service, parts, general merchandise and F&I departments and their personnel
• Follow the C.U.S.T.O.M. sales process.
• Greet customers immediately, in a courteous and friendly manner.
• Handle telephone transactions quickly, and courteously.
• Ensure customers are properly qualified for needs, wants, and ability to buy.
• Practice a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
• Use a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.
• Conduct a road test, and pre-delivery inspection prior to delivery to customer.
• Ensure the delivery to customer is an “EVENT” which endears the customer to the dealership.
• Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales and ensure customer satisfaction.
• Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.
• Attend training sessions to keep current with sales techniques and sales department issues.
• Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).

Requirements

• Must have the ability to get along with a broad customer base.
• High energy level.
• Excellence communication skills and demonstrated “closing skills”.
• Knowledge and experience with sales of Harley-Davidson/Buell motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
• Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.

Skills

Required

• Retail sales experience
• High energy level
• Excellent communication skills
• Demonstrated closing skills