Social Media & Content Marketer at Treetops Resort in Treetops Resort - Gaylord, MI 49735

Job description

• Position Type
• Full Time
• Job Shift
• Standard
• Social Media & Content Marketing Specialist
• Create the Fun. Tell the Story. Inspire the Adventure.
• At Treetops Resort, every day is an opportunity to create unforgettable experiences. From championship golf and legendary skiing to award-winning dining, spa escapes, family adventures, and spectacular Northern Michigan scenery, our team delivers moments guests remember for a lifetime.
• We're looking for a creative, energetic, and self-motivated Social Media & Content Marketing Specialist to help share those stories with the world. If you're passionate about visual storytelling, thrive in a fast-paced environment, and love creating engaging content that inspires people to travel, this may be the perfect opportunity for you.
• This full-time, salaried position reports to the Marketing Manager and works closely with every department across the resort to showcase the Treetops experience.

Responsibilities

• You'll serve as the voice behind much of Treetops' digital presence by creating authentic, engaging content that captures the excitement, beauty, and hospitality of the resort.
• Develop, capture, edit, and publish engaging content across social media, email marketing, websites, blogs, and other digital platforms.
• Capture photography and video highlighting golf, skiing, lodging, dining, spa experiences, special events, weddings, conferences, outdoor recreation, and employee culture.
• Produce short-form video content including Instagram Reels, TikToks, Facebook videos, YouTube Shorts, and promotional videos.
• Plan and maintain the resort's content calendar, balancing seasonal campaigns, promotions, guest experiences, and real-time storytelling.
• Design digital marketing assets including social graphics, email graphics, website imagery, promotional flyers, signage, event materials, and branded collateral.
• Assist in developing and executing paid social media campaigns that support occupancy, golf, ski, dining, events, and resort initiatives.
• Collaborate with department leaders to identify stories, promotions, guest experiences, and behind-the-scenes moments worth sharing.
• Attend resort events, tournaments, festivals, weddings, and activities to capture live content.
• Monitor social media engagement, respond appropriately when assigned, and identify emerging trends and opportunities.
• Track campaign performance and provide recommendations using analytics and engagement data.
• Organize and maintain the resort's digital library of photography, video, graphics, and creative assets.
• Ensure all marketing materials reflect Treetops Resort's brand standards and commitment to exceptional guest experiences.
• Assist with additional marketing and creative projects as assigned.

Requirements

• What We're Looking For
• The ideal candidate is equal parts storyteller, creator, marketer, and brand ambassador.
• Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, Journalism, Public Relations, or a related field preferred.
• One to three years of experience in social media marketing, content creation, digital marketing, hospitality marketing, or a related creative field.
• Strong photography and videography skills.
• Experience producing and editing engaging short-form video.
• Graphic design experience using Adobe Creative Suite, Canva, or similar platforms.
• Working knowledge of Meta Business Suite, Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, and emerging social platforms.
• Experience with social media scheduling and analytics tools.
• Familiarity with email marketing platforms and website content management systems is preferred.
• Excellent writing, editing, and proofreading skills.
• Strong project management and organizational abilities.
• Ability to work independently while collaborating across multiple departments.
• Flexibility to work occasional evenings, weekends, and holidays for events and content capture.
• Comfortable working outdoors year-round in a variety of weather conditions.

Skills

Required

• Creative
• Energetic
• Self-motivated
• Passionate about visual storytelling
• Thrives in a fast-paced environment
• Adobe Creative Suite
• Canva
• Meta Business Suite
• Instagram
• Facebook
• TikTok
• LinkedIn