Content Specialist at Vail Resorts in Afton Alps, MN, US

Job description

• Afton Alps is hiring a part-time, seasonal Content Specialist to assist with content capture and creation, resort storytelling and social media management.
• The primary responsibility of the Content Specialist is to capture timely, in-the-moment photo and video content assets from the resort experience during the season to leverage across Vail Resorts’ various marketing channels and platforms. This position will assist in capturing and producing the creative and content elements needed to promote the resort from both a marketing and communications perspective. This includes co-management of the resort’s social media channels, including strategic planning, content capture, production, posting, and social media management, as well as support for PR distribution channels and more.
• The Content Specialist will play a key role in elevating Afton Alps’ brand presence by crafting compelling content that brings the resort’s story to life. This role involves developing creative assets that align with established brand and communication guidelines, while occasionally supporting the regional Communications Team with social media efforts for other resorts.
• They will have a hand in many types of on-the-ground marketing and communications projects and be responsible for delivering results on-time in a fast-paced environment. Flexibility and a positive attitude are crucial for this role.
• The ideal candidate will have experience in content creation, storytelling, social media, copywriting and some creative design. The position will assist in both personally creating content as well as helping facilitate photoshoots with contracted photographers and/or models and larger third-party brand shoots. This person will also amalgamate content and creative from guest User-Generated Content to bring the brand to life and support with daily social community management and communications.

Responsibilities

• Assist with social and digital media content ideation, creation, posting, community management of social media channels, and reporting.
• Independently capture, shoot, edit and publish multimedia content under tight deadlines.
• Maintain a content production calendar, with an organized schedule of cadenced messaging needs (Asana, Sprout Social, etc.).
• Assist with the creation of multimedia content and creative asset development for social media, digital, video, website, blogs, CRM, offline advertising campaigns, and other platforms.
• Utilize strong storytelling skills to bring the resorts’ brands to life across a variety of platforms and mediums.
• Assist with larger-scale resort brand photo and video shoots.
• Organize and lead smaller-scale resort photo and video shoots including contracted models and photographers/videographers.
• Work closely with the resort communications team to create messaging that is in line with the resort brand.
• Photo and video asset management and tracking.
• Assist with various PR-related storytelling content needs as required.
• Other miscellaneous communications and PR duties as assigned, including but not limited to: web content, creation of articles and listicles, content coverage of resort events/attractions/conditions, CRM content contribution, and working with various vendors, agencies and contractors in the resort’s content creation network to amalgamate, edit and distribute various types of creative and content assets.
• Basic administrative duties.
• Other duties if assigned.

Requirements

• Bachelor’s degree preferred, preferably in Communications, Journalism or Marketing.
• Strong storytelling and copywriting skills.
• An eye for visual design, with the ability to work independently to capture photo and video assets.
• Knowledge of Microsoft Office 365, Teams, Word, PowerPoint, and Excel.
• Understanding and knowledge of social media platforms.
• Experience with Sprout Social and other social media management programs is a plus.
• Intermediate or above skiing or snowboarding ability.
• High-quality photo and video capture and editing experience is preferred
• Experience with Adobe Creative Cloud – especially Lightroom, Photoshop and Premiere Pro is a plus.
• Ability to communicate with guests thoughtfully via social media in the resorts’ brand voice.
• Comfortable shooting, editing, and publishing video content including proficiency with action cameras and phone apps.
• Ability to work in a fast-paced environment and meet deadlines.
• Must be organized and thrive managing multiple projects at once.
• Must be able to work within a flexible schedule to capture content at certain times (i.e. prior to resort openings, following major snowfall, during events, weekends, etc.)
• Must be comfortable engaging in-person with guests, models, and other resort employees to capture content in natural and authentic ways.
• Must be familiar with leveraging and engaging with guests in a brand voice via social media platforms and channels.
• Must speak, read and communicate fluently in English.

Skills

Required

• Social media platforms
• Action cameras and phone apps

Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans
• The expected Total Compensation for this role is $22.00/hr. Individual compensation decisions are based on a variety of factors.