Key Account Marketing Manager at Red Bull in Santa Monica, CA, United States

Job description

• Job Description

Responsibilities

• Lead development and execution of strategic marketing programs across emerging Non-Commercial On Premise segments
• Translate On Premise and Brand Marketing strategies into scalable, high‑impact programs
• Create integrated marketing strategies that advance Red Bull distribution, visibility, and consumer demand across national partners.
• Act as the primary marketing representative in high‑stakes customer meetings, planning sessions, and strategic negotiations.
• Influence segment strategy throughout every layer of the On Premise business
• Uncovers key on premise trends and opportunities and develops innovative marketing solutions by segment
• Combines On Premise strategy and marketing initiatives to activate each segment at scale
• Strategically aligns relevant national accounts with key marketing opportunities
• Ensures programs support objectives of securing new business, driving demand, building relevance within key consumption occasions (eg At-Work, Study, Fitness) and expanding execution within existing accounts
• Understands Key Account landscape and how to apply marketing tactics to fit customer and Red Bull’s needs
• Collaborates with key stakeholders within US and HQ On Premise Marketing to align strategies with Key Account business needs
• Develops and implements year thru strategy within Key Account customers via joint business planning and segment programming
• Effectively communicates strategy to Key Account Sales teams, driving clear understanding, alignment, and adoption.
• Bring Marketing opportunities to Sales counterparts for small fire activations
• Identifies opportunities to build relevance, reach new consumers, and unlock incremental commercial growth
• Defines how the brand shows up across messaging, programming, and activation
• Partners cross-functionally with Sales, Brand, Trade Marketing, and Insights to ensure emerging segment strategies ladder into broader brand and business priorities
• Effectively delivers and executes impactful segment-level strategies, ensuring strong adoption and follow-through with end users
• Acts as the expert in Red Bull Marketing opportunities, programs and initiatives for customer partners
• Collaborates with marketing counterparts (eg Sports, Gaming, Culture, Brand) for account programming integration
• Understands customer needs and aligns with Red Bull Brand and On Premise strategic priorities
• Represents the Brand in a professional and impactful manner to drive business opportunities
• Key stakeholder in business plan process for Non-Commercial Channel
• Identifies business case & develop rationale to inform programming decisions
• Devises and executes smart tests
• Assume responsibility for budget management for segment(s) of business
• Establish clear KPIs prior to program launches
• Lead after action review process to gather insight for future programming

Requirements

• 3+ years of Marketing and/or Sales experience
• Non-Commercial or Vending Field Experience a plus
• Occasion Marketing Experience a plus
• History of success in managing large scale projects - strong project management required
• Thrives in a fast-paced environment and maintains high pressure situations with composure
• Experience presenting in customer meetings required
• Bachelor’s Degree preferred; MBA a plus
• Fluent English, additional language skills an advantage

Skills

Required

• Marketing
• Sales
• Project management
• Presenting in customer meetings
• Strategic planning
• Data-driven business management
• Budget management
• Cross-functional collaboration

Preferred

• Occasion Marketing Experience
• MBA
• Additional language skills

Benefits

• Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).
• The base salary range for this position is $92,000 - 138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.