Amazon Marketing Manager at Joie Children's Products, Inc. in Morgantown, PA 19543

Job description

• Salary Range
• The Amazon Marketing Manager is responsible for how Joie appears on Amazon, ensuring that PDPs, A+ content, Brand Store experiences, and on-Amazon storytelling clearly communicate product value, differentiate the brand, and drive shopper conversion.
• The Amazon Marketing Manager role sits within the Brand Team and partners closely with the Commercial Sales Manager, Sr. Ecommerce Manager, Sr. Trade Marketing Manager, and external Amazon agency. It does not own P&L or ad execution, but it does ensure that paid traffic lands on best‑in‑class, conversion‑ready content.

Responsibilities

• Amazon Marketing Strategy
• Develop and execute Amazon marketing strategies that increase brand visibility, product discovery, engagement, and conversion.
• Translate broader brand and product marketing strategies into compelling Amazon experiences.
• Identify opportunities across content, merchandising, search, and advertising to improve performance.
• Monitor Amazon trends and competitors to identify opportunities to strengthen Joie’s presence.
• PDP & A+ Content
• Own and optimize Amazon Product Detail Pages (PDPs), including product copy, imagery, infographics, video, and other customer-facing content.
• Develop and manage A+ Content that clearly communicates product benefits and strengthens the customer purchase journey.
• Partner with Creative, Product Marketing, Product Management, E-commerce, and Compliance teams to develop and launch high-quality Amazon content.
• Use customer insights, reviews, search behavior, and performance data to identify content and conversion opportunities.
• Amazon Advertising & PPC
• Partner with Amazon advertising agencies to develop and optimize PPC and sponsored advertising campaigns.
• Understand Amazon advertising strategy, including campaign structure, targeting, keywords, budgets, and performance.
• Evaluate agency recommendations and provide direction on campaign priorities, investment, and improvements.
• Ensure Amazon advertising, PDPs, A+ Content, and creative work together to drive performance.
• Analytics & Conversion Optimization
• Analyze Amazon traffic, conversion, search visibility, advertising performance, and product-level trends.
• Identify underperforming products and develop actionable recommendations to improve conversion.
• Test and optimize PDP images, copy, A+ Content, video, and other Amazon content based on performance and consumer insights.
• Product Launches
• Lead Amazon marketing execution for new product launches, including PDPs, A+ Content, creative, and advertising.
• Develop launch plans and timelines and ensure products are fully prepared and optimized before launch.

Requirements

• Three (3) to five (5) years of professional marketing experience with significant hands-on Amazon experience.
• Strong experience with Amazon Seller Central, PDP optimization, A+ Content, Amazon advertising, and PPC.
• Experience creating or managing Amazon content, including product imagery, video, copy, infographics, and A+ Content.
• Strong understanding of Amazon advertising, including keywords, targeting, campaign strategy, budgets, and performance.
• Experience with consumer packaged goods, consumer products, retail, or another product-driven industry strongly preferred.
• Strong analytical and problem-solving skills with the ability to turn Amazon performance data into marketing actions.
• Experience managing external agencies and evaluating advertising strategy and performance.
• Bachelor's degree in Marketing, Business, E-commerce, or a related field preferred.
• Amazon Seller Central and Amazon advertising platforms
• Amazon analytics and reporting tools
• Google Analytics and/or similar analytics platforms
• Project management tools such as Asana or Wrike preferred
• Marketing-focused: Strong understanding of how brand, content, advertising, and e-commerce work together to drive results.
• Amazon expert: Understands what makes a high-performing Amazon presence, PDP, and product experience.
• Content-driven: Able to develop and identify compelling content that helps customers understand products and make purchase decisions.
• Commercial and analytical: Uses performance data and consumer insights to improve engagement and conversion.
• Hands-on: Comfortable developing strategy while also managing the details of Amazon execution.
• Agency management: Able to effectively direct and evaluate Amazon advertising partners.
• Detail-oriented: Understands the importance of accuracy, consistency, compliance, and execution on Amazon.

Skills

Required

• Amazon Seller Central
• PDP optimization
• A+ Content
• Amazon advertising
• PPC
• Analytical and problem-solving skills
• Agency management

Benefits

• Full time employees are eligible for company benefits to include medical, prescription, dental, mental health benefits, 401(k) and paid time off (vacation, sick days and paid holidays).
• Description
• The range for this role is between $60,000 -$80,000.
• Target compensation range and subsequent actual salary is/will be determined by a number of factors including but not limited to specific skills, competencies, years of experience, geographic location and education as aligned to the job description.