Brand Director - Lone Star at Pabst Brewing Company in San Antonio, TX

Job description

• Description
• We're looking for a Brand Director in San Antonio to help write the next chapter of Lone Star Beer.
• Lone Star has been a part of Texas culture for generations, but great brands don't stand still. We're looking for someone who understands the balance between heritage and progress; someone who knows what Texans have always loved about Lone Star and what will make the next generation fall in love with it.
• This role requires equal parts strategy, creativity, and Texas grit. You'll spot opportunities, develop marketing programs, bring ideas to life, and help ensure Lone Star continues to show up in culture in ways that feel relevant, authentic, and unmistakably Texan.
• If you're energized by big ideas, inspired by local culture, and willing to jump in wherever needed to help build the brand, we'd love to meet you.

Responsibilities

• Lead annual strategic planning, developing a 3-year Strategic Priority Plan, annual execution plans, and corresponding marketing budgets
• Build and execute integrated marketing programs including agency management, partnership development, creative briefing, creative development, and go-to-market planning
• Help shape how the brand shows up across digital platforms by guiding social presence, creator relationships, content direction, and audience engagement in ways that feel culturally aware, consistent, and true to the brand identity
• Partner closely with internal teams and external collaborators to develop content, and brand moments that strengthen consumer connection and extend the reach of national programs beyond retail
• Lead partnerships, advocates, and cultural programs that strengthen Lone Star's connection to Texas communities and culture
• Stay connected to what's happening across Texas - from emerging cultural trends and local communities to changing consumer behaviors - to help keep the brand relevant and authentic
• Oversee DSMP strategy (Distribution, Shelving, Merchandising, Pricing) to identify growth opportunities and improve in-market performance
• Own annual forecasting, brand P&L management, and overall business performance while translating insights into actionable recommendations for sales leadership
• Develop a deep understanding of local markets, consumers, retailers, and wholesalers to create more effective retail and marketing programs
• Build strong relationships with wholesalers and retail partners to strengthen brand presence and share of mind across the three-tier system
• Lead and develop team members through coaching, feedback, and career development
• Partner cross-functionally with Sales, Operations, Finance, and executive leadership to drive alignment and execution across the business

Requirements

• A genuine appreciation for Texas culture and an understanding of what makes Lone Star an enduring part of it
• Strong instincts for identifying cultural opportunities and turning them into meaningful brand experiences
• An understanding of how modern culture, retail, digital behavior, and consumer expectations intersect
• The ability to balance heritage and innovation while evolving an iconic brand; turning consumer insights into clear business and marketing strategies
• Strong communication and presentation skills with the ability to influence internal and external stakeholders
• Financial and analytical acumen, including experience managing brand P&Ls and forecasting
• Comfort operating in a fast-moving environment with multiple priorities and stakeholders
• Experience managing agencies, partnerships, creative collaborators, and content development processes
• A collaborative mindset with experience working cross-functionally across Sales, Finance, and Operations
• 5–8 years of experience in CPG marketing or brand management; beverage/alcohol industry experience preferred but not required
• Bachelor’s degree in Marketing, Communications, Business, or related field preferred
• Proficiency in Microsoft Office Suite, Smartsheet, and major social media platforms

Skills

Required

• Financial and analytical acumen
• A collaborative mindset

Benefits

• Pabst offers the opportunity to work on brands with real history, scale, and cultural recognition. This is a role for someone who wants to help shape the future of one of Texas' most iconic brands. You'll have the opportunity to influence how Lone Star shows up across the state; from small-town dance halls and neighborhood bars to major cultural moments and everything in between. It’s also for someone who likes to have fun and is ready to be bold and think outside the box.
• Flexibility
• Work that fits your life – with a hybrid schedule, unlimited vacation, 9 sick days, 10 company holidays, and 2 paid volunteer days.
• Great Benefits
• Comprehensive healthcare plans, a 401(k) with company match and immediate vesting, paid parental leave, disability coverage, life insurance, and more.
• Great People
• A casual, high-energy environment where authenticity is celebrated, curiosity is welcomed, and creativity is supported. It's a place where you can show up as yourself, take on meaningful challenges, and help build brands people actually care about.