Business Analyst, Debit Card at Blend in Dallas, TX, United States

Job description

• Blend360 is seeking a Business Analyst to support the continued launch, performance
• measurement, and optimization of a co-branded debit card product.
• The Business Analyst will work directly with product management and cross-functional stakeholders
• to analyze payment transaction data, develop reporting tools and performance metrics, identify
• product performance gaps, and recommend strategies that improve customer acquisition,
• activation, engagement, retention, and card usage.
• This position requires a hands-on product analyst with strong card and payments experience. It is
• not primarily a requirements-gathering, project coordination, or documentation-focused Business
• Analyst role.

Responsibilities

• • Analyze debit card payment transaction data to identify performance trends, customer
• behaviors, product issues, and growth opportunities.
• • Develop and maintain dashboards, reporting tools, and analytical infrastructure used to
• monitor debit card performance.
• • Define KPIs and success metrics across customer acquisition, activation, engagement,
• retention, transaction frequency, and card usage.
• • Use SQL to extract, combine, validate, and analyze complex transactional and customer
• data.
• • Translate analytical findings into clear business stories and actionable product
• recommendations.
• • Identify performance gaps and estimate the potential business impact of proposed
• improvements.
• • Recommend and prioritize strategies that increase debit card adoption, engagement, and
• usage.
• • Support the development and execution of the debit card product enhancement roadmap.
• • Present findings, recommendations, and performance updates to product leaders and
• business stakeholders.
• • Partner with product, marketing, sales, operations, analytics, and issuer stakeholders.
• • Monitor debit card industry trends, competitor activity, regulations, emerging payment
• technologies, and consumer behavior.
• • Contribute card and payments industry knowledge to product innovation and
• differentiation initiatives.

Requirements

• Candidates must have recent, hands-on professional experience with each of the following:
• • 3+ years of card and payments industry experience.
• • 3+ years of debit card product experience.
• • 3+ years of financial product and performance analysis.
• • 3+ years of payment transaction data analysis.
• • 3+ years of advanced SQL experience.
• • 3+ years of Tableau or Power BI experience.
• • 3+ years of KPI development and performance measurement.
• • 3+ years of analytical storytelling and business recommendation development.
• • Experience analyzing acquisition, activation, engagement, retention, and product usage.
• • Experience turning complex data into clear findings, business implications, and
• recommended actions.
• • Strong communication and cross-functional stakeholder management skills.
• • Ability to work onsite four days per week near Dallas Love Field.
• • Python experience.
• • Experience supporting a co-branded card product.
• • Experience working directly with card issuers, payment networks, or financial institution

Skills

Required

• Advanced SQL
• Tableau or Power BI
• Data analysis
• Communication
• Cross-functional stakeholder management

Preferred

• Python