Product Marketing Manager at Foods Connected Ltd in Belfast, County Antrim

Job description

• The Product Marketing Marketing owns product marketing strategy and execution across Foods Connected's platform, with particular ownership of positioning: defining how we talk about who we are, what we solve, and why it matters to medium-to-large food manufacturers, retailers, and foodservice/QSR businesses. You will build the sales collateral our team relies on, run our win/loss programme, and listen to customer conversations, including through Gong, for the insight that keeps our messaging honest. It suits someone who is naturally curious about the market and resilient enough to keep refining the story when the first version does not land.
• The Product Marketing Manager will have a truly global focus due to Foods Connected’s expansion into markets including EMEA, APAC and North America.

Responsibilities

• Positioning, Messaging & Market Intelligence – 30%
• Own and continuously sharpen Foods Connected’s positioning and messaging, testing it against how prospects and customers actually describe their problems.
• Run ongoing market and competitor analysis, tracking how competitors position themselves and where Foods Connected’s advantage is real rather than assumed.
• Translate product capability into value propositions that map to the priorities of food manufacturers, retailers, and foodservice/QSR buyers.
• Partner with product management so positioning and messaging evolve alongside the roadmap.
• Use AI-assisted research tools to track market and competitor shifts faster. Understand the impact of AI on buyer journeys and pressure-test positioning before it ships.
• Win/Loss & Customer Intelligence – 10%
• Own the win/loss programme end-to-end: design the process, run the interviews, and turn findings into a regular report for sales and product leadership.
• Use Gong’s AI-powered call analysis to mine live sales calls for customer language, objections, and competitor mentions, feeding what you learn back into positioning and enablement.
• Maintain a live, evidence-based view of why deals are won and lost, and use it to sharpen targeting and messaging.
• Go-to-Market Planning & Launch – 35%
• Lead go-to-market planning for new product launches and feature releases, setting the plan, timeline, and success measures with product, sales, and marketing.
• Define target segments and buyer personas for each launch, grounded in customer and market intelligence rather than assumption.
• Track adoption and post-launch performance, and adjust positioning and enablement based on what’s actually landing with customers.
• Sales Enablement– 25%
• Build and maintain the core sales collateral and pitch materials, keeping them current with positioning and ready for sellers to use with confidence.
• Use AI tools to speed up the production of decks, demo scripts, and enablement content, without compromising quality or positioning consistency.
• Create and maintain competitive battlecards and objection-handling guides that sales can use in the moment.
• Establish Foods Connected as a thought leader in the food industry through insightful content, industry events, and relationships with industry influencers.

Requirements

• Bachelor’s degree in Marketing or a related field and 8 years relevant experience; or equivalent combination of education and experience.
• 8+ years’ experience in product marketing, with a track record of owning positioning, messaging, and win/loss programmes for Software solutions or the SaaS space.
• Prior experience within a SaaS organisation.
• Naturally curious and resilient, comfortable testing ideas, taking feedback, and adjusting course when the evidence says to.
• Technical Skills
• To perform this job successfully, the Product Marketing Marketing should have experience with:
• Deep understanding of Marketing Principles, market research, and Product positioning.
• Prior experience and knowledge with SaaS products.
• CRM system management (HubSpot, Salesforce or similar).
• Familiarity with planning platforms such as JIRA, Trello or similar.
• Skilled in building sales decks and enablement materials (PowerPoint, Canva or similar).
• Confident developing and delivering product demos to prospects, customers, and internal teams.
• Experience using Gong or similar conversation intelligence platforms for customer and competitive insight.
• Experience designing and running win/loss programmes.
• Comfortable using AI tools (e.g. Claude, Gong AI) to speed up research, content drafting, and call analysis.
• Microsoft: 365 Suite (Excel, PowerPoint, etc.)

Skills

Required

• Naturally curious and resilient
• Product demos
• AI tools (e.g. Claude, Gong AI)

Benefits

• Competitive Base Salary
• Generous Holiday Package — 25 Days + 10 Public Holidays
• Private Medical, Dental & Vision
• Employee Wellness Programme and Classes
• Flexible model of hybrid working