Marketing Communications Specialist at Kendall Hunt Publishing Company in Dubuque, IA, USA

Job description

• Kendall Hunt Publishing Higher Education department is looking for an enthusiastic Marketing Communications Specialist to join our marketing department and provide creative ideas and assistance to help achieve our goals. The Marketing Communications Specialist will be responsible for developing and executing effective communication strategies to promote the brand, products, and services of the organization. This role involves creating compelling content, managing campaigns, and ensuring consistent messaging across various channels. This position will work in the home office in Dubuque, Iowa. Salary commensurate with experience.

Responsibilities

• Works with the marketing team to conceptualize marketing materials for all disciplines within HE
• Assists in the coordination and execution of adoption campaigns for Higher Education's national and regional titles
• Assists in the creation and execution of marketing strategy for assigned conferences and conventions
• Develops and executes marketing campaigns (digital, e-mail, print) for key authors to support sales efforts
• Ensure all communication materials adhere to brand guidelines and maintain a consistent tone and voice
• Ensure authors' needs and questions are addressed promptly
• Monitor campaign performance and optimize strategies based on analytics
• Conducts market research to assist with acquisition, sales and special projects
• Stay updated with the latest industry news and competitor activities

Requirements

• Someone who can develop world-class, innovative, and creative marketing ideas/campaigns, implement those ideas, produce and measure results.
• Someone who is proficient in using various technologies (computers, tablets, cell phones, social media apps) with the ability to learn new software quickly
• Should have proficient and applied knowledge of Internet software; Spreadsheet software; Word Processing software. Familiarity with both PC and Macintosh environments as well as knowledge with Canva, and Adobe Creative Suite
• Someone who can identify new opportunities for growth and engagement
• Someone who has strong communication skills, both written and verbal, are a must
• Someone who has a Positive and have a "can do" attitude towards their work, and their outlook on life
• Available to work out of our Dubuque, Iowa home office - this is not a remote position

Skills

Required

• Ability to learn new software quickly
• Spreadsheet software
• Word Processing software
• Knowledge with Canva
• Knowledge with Adobe Creative Suite
• Positive and 'can do' attitude

Benefits

• Choosing a career path can be one of the most important decision in one's life. Work is part of a person's identity. People need compelling reasons to remain at a job and a company day after day, year after year. As you consider a career change, we understand the benefits an employer offers are just as appealing as the job itself.
• Job Stability. Kendall Hunt and their family of companies have been around for more than 75 years
• Career Growth. Gain some great experience to promote to higher roles - many of our leadership and upper management staff worked their way up in our family of companies
• Affordable medical, dental, and vision insurance with company paid life insurance, short-term and long-term disability
• Generous company match on 401(k) plan, as well as profit sharing
• 15 days PTO at hire, plus paid holidays
• Scholarship and tuition reimbursement