Associate Digital Strategist, Lifestyle at M Booth in New York, NY
- Company: M Booth
- Location: New York, NY
- Posted: Sep 19, 2026
- Type: Full-time
- Salary: $56,000-$70,000/year
- Experience: 4+ years
Overview
Be the Voice of the Brand Own daily community management across social platforms (i.e. Instagram, TikTok, Linkedin, YouTube, X, and Facebook) for our Brands - identifying opportunities to comment on other posts and responding to comments on our own
Responsibilities
- Be the Voice of the Brand
- Own daily community management across social platforms (i.e. Instagram, TikTok, Linkedin, YouTube, X, and Facebook) for our Brands - identifying opportunities to comment on other posts and responding to comments on our own
- Monitor brand, competitor, and industry conversations regularly, sharing insights with our Brands as needed
- Quickly draft and post comments aligned with established Brand voice guidelines
- Spot and flag potential issues early, and respond per our established protocols
- Maintain trackers to log community engagements, responses, and opportunities surfaced
- Work Closely with Clients
- Join client meetings to listen in on any social listening / community management / social publishing needs or shifts, as well as sharing social insights in real time
- Review meeting agendas and recaps that keep everyone aligned
- Provide thoughtful perspectives and platform-informed recommendations live and via email
- Proactively respond to our client emails for the workstreams you manage
- Collaborate with clients and partners on content that authentically features the brand
- Collaborate and Plan Across Teams
- Publish content, maintain content calendars, and keep cross-functional teams up to date
- Comfortable with reporting and publishing tools to execute content calendars
- Track performance and share learnings to inform future work
- Own monthly reporting and share insightful, thoughtful recommendations
- Help translate social trends, tone shifts, and memes into actionable content ideas for weekly trendspotting recommendations
- Team Management & Collaboration
- Mentor junior team members, delegating tasks effectively to teach the craft and build team capability.
- Oversee daily workflow, prioritize time-sensitive deliverables, and manage workload capacity transparently
- Partner with internal teams to ensure seamless collaboration and high-quality outputs.
- Actively contribute distinct points of view and ideas in team meetings to drive business success
Requirements
- 2–4 years of experience managing social media communities on behalf of brands (internships count!)
- A strong grasp of social platforms—especially Instagram and TikTok —and the rhythm of what makes content land
- Solid writing and communication skills; you can channel a brand voice while still sounding human
- A proactive, detail-oriented mindset and a genuine interest in culture, social trends, and internet behavior
- A team-first attitude and excitement to learn from others
- Experience in CPG, Travel, Lifestyle brands is a plus, but curiosity is essential
Skills
Required
- Proactive, detail-oriented mindset
- Team-first attitude
- Excitement to learn from others
- Curiosity
- Collaboration
- Communication
- Reporting and publishing tools
- Content calendars
Benefits
- Here are a few highlights of the benefits we offer at M Booth:
- A workplace that’s alive with courage, ideas, respect and humanity
- Professional growth and development programs to help advance your career
- Comprehensive health care and wellness plans for your entire family
- A 401(k) Savings Plan and Flexible Spending Accounts
- Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
- Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
- (New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)
About M Booth
At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world. Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do. Digital professionals interested in the future of marketing who enjoy collaborating, brainstorming, and challenging conventions will love working with us. We believe critical thinking, taking initiative, and owning projects are the keys to being a great teammate and we hold high standards in those areas. We take our work very seriously but do not take ourselves very seriously. We celebrate great work, but it is always through the lens of the team. Said another way, we try to leave our egos at the door.