Automotive Marketing Manager at Cooper Auto Group in Edmond, OK, United States

Job description

• USA Today Top Workplace!

Responsibilities

• Cooper Auto Group is accepting applications for an experienced Automotive Marketing Manager based out of our corporate office in Edmond, OK. This position will support our Marketing Director in developing and executing our marketing strategies in support of thirteen automotive retail dealerships and it's affiliated retail and commercial service centers. In this critical role, you are responsible for overseeing and managing all digital marketing efforts to drive brand visibility, traffic generation to lead conversion, and online reputation management.
• Oversee Website Management and Performance, Digital Advertising, Traditional Marketing, Software Administration, and Advertising Budget.
• Work and effectively communicate with Executive Staff and Dealership Leaders to establish marketing goals while utilizing creativity and data analytics to enhance and improve performance metrics.
• Develop and execute short and long term marketing plan and programs to ensure profit growth and to be well prepared for future growth and expansion.
• Plan and oversee organization's advertising and promotion activities to include but not limited to Billboards, Direct Marketing Events, Sponsorships, and Spokesperson Management.
• Communicate with, manage and maintain relationships with outside advertising agencies and digital vendors.

Requirements

• Bachelor's Degree in Marketing, Advertising, Business or related field preferred.
• Three + years of digital and traditional marketing and advertising management experience. Automotive retail or agency supporting automotive retail a plus.
• Proficiency with VinSolutions, vAuto, CallRevu, ReverseRisk
• Proven performance developing and implementing successful marketing campaigns resulting in increased customer engagement and positive ROI.

Skills

Required

• Effective communication
• Creativity
• Data analytics
• VinSolutions
• vAuto
• CallRevu
• ReverseRisk

Benefits

• Benefits for our full time employees include but are not limited to: Medical, Dental, Vision, LIfe and AD&D Coverage, Disability, EAP, 401(k), PTO, Paid Vacation, Paid Holidays, and Employee Discounts.