Integrated Marketing Program Manager at HelloKindred in Chicago, IL, United States

Job description

• Contract Duration: 3 months to start, potential to extend
• Our client in the global professional services industry is seeking an experienced Integrated Marketing Program Manager to help lead the planning and delivery of high-impact programs designed to engage client audiences. This role brings together integrated marketing, content, communications, events and experience management, with responsibility for programs from initial strategy through execution and measurement.
• The ideal candidate is a strong program manager who can translate stakeholder objectives into compelling audience experiences, manage complex cross-functional initiatives, and confidently work with senior stakeholders in a fast-paced global environment.

Responsibilities

• Lead end-to-end marketing programs, including experience management, content, integrated communications, delivery and value tracking.
• Translate stakeholder objectives into clear program briefs, defining target audiences, value propositions, messaging, KPIs and measures of success.
• Manage program activities and workflows using internal planning and marketing platforms.
• Plan and deliver event experiences, including session formats, engagement strategies, attendee acquisition, audience journeys and communications plans.
• Develop messaging frameworks, agenda narratives, speaker enablement materials and key content assets.
• Manage program milestones, dependencies, roles and responsibilities, budgets and delivery requirements.
• Coordinate production, rehearsals, onsite/day-of execution and post-event lead management and follow-up.
• Apply audience segmentation and journey mapping to create cohesive experiences across digital communications, content and events.
• Own program measurement, including attendance quality, engagement metrics, follow-up conversion and insights reporting.
• Partner with stakeholders, creative teams, production resources and other cross-functional teams to deliver high-quality, brand-aligned programs.
• Build and engage communities where relevant to support program objectives and ongoing audience engagement.
• Apply AI-enabled tools, agents and workflow integrations to enhance marketing and communications processes and improve efficiency.
• Where required, provide guidance and quality assurance to team members and lead event teams during onsite delivery.

Requirements

• 5-7+ years of experience in B2B marketing, integrated communications, client programs, experiential marketing or a related field.
• Proven experience leading complex marketing programs from strategy and planning through execution, measurement and optimization.
• Strong event and experience management background, including in-person, virtual and/or hybrid programs, production and onsite delivery.
• Excellent stakeholder management skills, with experience working with senior leaders and cross-functional teams in large or matrixed organizations.
• Strong content and communications capabilities, including messaging, storytelling, executive communications, presentations and speaker enablement.
• Demonstrated program management skills, including managing multiple workstreams, timelines, dependencies, budgets and competing priorities.
• Experience with audience segmentation, journey planning and using engagement data and KPIs to evaluate program performance.
• Excellent written and verbal communication skills with strong executive presence and attention to detail.
• Experience in professional services or another complex B2B environment is an asset.
• Familiarity with AI-enabled marketing tools, AI agents and workflow automation is an asset.
• Experience leading teams or providing strategic direction and quality assurance is an asset.

Skills

Required

• B2B marketing
• Integrated communications
• Client programs
• Experiential marketing
• Event and experience management
• Stakeholder management
• Content and communications
• Program management
• Audience segmentation
• Journey planning
• Data and KPI analysis
• Written and verbal communication

Preferred

• AI-enabled marketing tools
• AI agents
• Workflow automation
• Team leadership
• Strategic direction
• Quality assurance