Manager Creator Marketing at Solo Brands in Grapevine, TX

Job description

• Solo Stove is looking for a Manager of Creator Marketing to join our team, reporting directly to the Director of Social Media & Brand Partnerships. You will be responsible for managing and scaling an evolving creator partnerships program that drives brand awareness, engagement, and customer acquisition. This role will develop influencer, affiliate, and creator strategies, manage campaigns from concept through execution, and build long-term relationships with creators across key social and social commerce platforms. The ideal candidate combines strategic thinking, strong relationship management skills, and a deep understanding of the creator economy. This is a new high-impact role within the marketing organization, ideal for someone who is passionate for mapping out creator strategy and delivering upon that strategy with a high level of organizational and executional skills.

Responsibilities

• Influencer & Creator Marketing
• Coordinate directly with influencers and creators on product seeding, gifting logistics, and campaign participation
• Manage creator communications, shipping timelines, and fulfillment tracking to ensure seamless execution
• Lead end-to-end creator campaigns, including briefing, contracting, content approvals, execution, and reporting.
• Collaborate with creative, social, PR, paid media, and product teams to ensure integrated campaigns.
• Ensure compliance with FTC disclosure guidelines and platform requirements.
• Strategy & Planning
• Develop and execute creator marketing strategies aligned with brand and business objectives.
• Identify creator partnership opportunities across platforms including Instagram, YouTube, TikTok, Reddit, and emerging channels.
• Build annual and quarterly creator marketing plans, budgets, and forecasts.
• Stay current on creator economy trends, platform updates, and competitive activity.
• Creator Partnerships
• Source, evaluate, negotiate, and onboard creators, influencers, and affiliates.
• Build and maintain strong relationships with creators, agencies, and talent managers.
• Develop partnership frameworks for sponsored content, ambassador programs, product seeding, and affiliate initiatives.
• Ensure creator partnerships align with brand values and target audience.
• Analytics & Performance
• Establish KPIs and measurement frameworks for creator campaigns.
• Analyze campaign performance across reach, engagement, conversion, and ROI metrics.
• Deliver insights and recommendations to improve future initiatives.
• Manage influencer marketing platforms and reporting tools.
• Team & Stakeholder Management
• Collaborate cross-functionally with marketing, communications, legal, and partnerships teams.
• Manage external agencies and vendor relationships as needed.
• Present campaign results and strategic recommendations to leadership.

Requirements

• 3–5 years of marketing experience with meaningful exposure to managing influencer, affiliate, and/or ambassador programs
• Hands-on experience coordinating with creators or talent directly — you know how to manage logistics and relationships at the same time
• Experience within influencer and affiliate platforms such as: Sprout Social, Impact Affiliate, TikTok Shop, YouTube Shopping
• Strong organizational skills with a track record of keeping multi-party workstreams on track
• A genuine brand sensibility — you care how things look, sound, and feel, and you bring that lens to everything you touch
• Background in lifestyle or outdoor brand marketing is highly valued
• Strong written and verbal communication skills — you’re as comfortable in a creator DM as you are in a leadership deck

Skills

Required

• Strong organizational skills
• Relationship management skills
• Strategic thinking
• Genuine brand sensibility
• Sprout Social
• Impact Affiliate
• TikTok Shop
• YouTube Shopping