Director, Customer and Partner Marketing at Ministry Brands in US-Alpharetta, GA

Job description

• Ministry Brands is looking for a Director, Customer and Partner Marketing to join our growing team!

Responsibilities

• In this role, you will drive retention, expansion, product adoption, and lifetime value across our installed customer base — and extend that growth beyond the primary buyer, into our partner ecosystem and the congregant communities our customers serve. You’ll build lifecycle marketing strategy that spans three connected growth pillars: customer expansion, partner-driven growth, and congregant-level adoption. If you are a commercially sharp marketing leader who thrives at the intersection of strategy and cross-functional influence, this is your opportunity to make a significant impact at scale.
• Own and lead the In-Life marketing strategy, defining the customer growth roadmap across retention, cross-sell, upsell, renewals, and advocacy.
• Build and scale Account-Based Expansion (ABX) strategies that increase wallet share within strategic customer accounts, partnering closely with Sales and Customer Success.
• Own the partner marketing strategy, driving adoption of MB’s partner offerings across the customer base and building co-marketing programs that increase attach, activation, and utilization.
• Build and manage referral partner relationships and programs, marketing MB’s services into referral partners’ existing customer and member bases to generate qualified pipeline and expand reach.
• Own the congregant marketing strategy — designing and executing programs that market directly to congregants and members within customer churches and parishes to drive adoption of MB software and, specifically, payments and online giving solutions.
• Own the investment strategy across customer lifecycle marketing, digital engagement, partner marketing, congregant marketing, and expansion programs, connecting spend directly to NRR, GRR, expansion ARR, and customer health.
• Develop segmentation strategies for customers, partners, and congregant audiences using behavioral, product usage, firmographic, and technographic data to personalize journeys at scale.
• Provide strategic direction to the Campaign Hub and partner across Sales, Partnerships, Revenue Operations, Digital Marketing, and Product to deliver integrated customer growth and partner marketing programs.
• Lead, coach, and develop a high-performing team, building organizational capability in lifecycle marketing, partner marketing, and congregant marketing.

Requirements

• Proven track record (6-8 years) in senior performance marketing, demand generation, lifecycle marketing, or partner/channel marketing leadership, with a focus on customer retention, expansion, and recurring revenue growth.
• Strong commercial acumen with demonstrable experience driving Net Revenue Retention (NRR), Gross Revenue Retention (GRR), and expansion ARR outcomes.
• Experience building partner or referral marketing programs — including co-marketing, partner offering adoption, and marketing into a partner’s existing customer base to drive pipeline.
• Experience marketing beyond the primary buyer to an organization’s broader user or member base (e.g., B2B2C, association, or franchise-style models) is a strong plus.
• Strong expertise in marketing automation and lifecycle marketing technology applied to customer growth.
• Experience designing ABX strategies and customer/partner segmentation frameworks that translate insight into commercial results.
• Exceptional cross-functional leadership skills with the ability to influence and align senior stakeholders across Sales, Customer Success, Product, Partnerships, and Revenue Operations.
• A commercially minded approach with the ability to build business cases and investment strategies that connect marketing spend to measurable business outcomes.
• Demonstrated people leadership experience, with a track record of building and developing high-performing marketing teams.
• Experience in faith-based, non-profit, association, or membership-driven markets.
• Experience with payments, fintech, or giving/donation platform adoption marketing.
• Experience operating within a product-led growth (PLG) or self-serve commercial motion.

Skills

Required

• Performance marketing
• Demand generation
• Lifecycle marketing
• Partner/channel marketing
• Marketing automation
• ABX strategies
• Segmentation frameworks
• Cross-functional leadership
• Commercial acumen
• Business case development
• Investment strategy
• People leadership

Benefits

• Benefit offerings designed to promote a life of balance!
• At Ministry Brands, we recognize that your career is just one important piece of your dynamic life. We offer a robust range of benefit offerings designed to cultivate a lifestyle of balance and personal success.
• Robust healthcare options – Employees have several healthcare options to choose from in order to find what works best for them.
• Flexible paid time off – There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave. We also feature 11.5 days of fully paid holidays!
• Invest in your future – Ministry Brands matches 100% of your 401(k) contributions, dollar-for-dollar, up to 3%. Contribute 3%, and we add another 3%. It's well-earned money working toward your retirement from day one.
• Paid parental leave – Adding a new child to the family is a big adjustment! We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.
• Mental health support – Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.
• Professional development reimbursement – Ministry Brands aims to support your professional development and empower you to drive your career by providing financial assistance to our associates seeking to further their education and career.
• Employee Recognition & Rewards - At Ministry Brands, we use Nectar to celebrate achievements and strengthen our culture of recognition. This social platform empowers employees to send meaningful kudos, award points redeemable for rewards, and highlight contributions that exemplify our values. Through Nectar, we foster engagement and appreciation while providing tangible ways to recognize great work.