Campaign Marketing Manager at Gartner in Irving, TX

Job description

• Gartner C-Level Communities brings together the world's most senior executives to connect, learn, and solve their most critical business challenges. Through invitation-only peer communities, curated experiences, and year-round engagement, we help CIOs, CISOs, CDAOs, CFOs, CHROs, and CSCOs build meaningful connections and drive greater business impact.
• As Gartner C-Level Communities continues to grow, we are seeking a marketing manager who can help shape how we engage C-Level audiences, drive community growth, and create meaningful commercial outcomes across North America.
• The Manager, North America Campaign Marketing is a strategic and tactical marketer responsible for developing and executing integrated marketing campaigns that drive engagement, community growth through lead generation, registrations, and participation across Gartner's C-Level executive communities.
• This role will oversee campaign execution for multiple executive audiences, likely supporting two role-based portfolios across CIO, CISO, CDAO, CFO, CHRO, CSCO, and broader CxO communities. The Manager will serve as the primary marketing strategist for their assigned audiences, leveraging customer insights, campaign performance data, and market trends to develop impactful, executive-focused marketing programs.
• We are looking for a marketer who thrives on understanding customer needs, translating insights into compelling messaging, and delivering integrated campaigns that influence engagement and business outcomes.
• This role sits at the heart of Gartner C-Level Communities' growth strategy.
• You will directly influence how some of the world's most senior business and technology executives discover, engage with, and experience Gartner's executive communities. Through strategic marketing leadership, customer-centric thinking, and innovative campaign execution, you will help accelerate growth, deepen executive engagement, and shape the future of one of Gartner's fastest-growing businesses.
• If you're passionate about translating customer insights into meaningful marketing campaigns and want to help build the next generation of executive community engagement, we'd love to hear from you.

Responsibilities

• Own the annual tactical campaign strategy and integrated marketing roadmap for assigned executive communities and role-based portfolios.
• Develop data-driven marketing tactics that drive community growth, executive engagement, registrations, participation, and retention.
• Build audience-centric messaging and campaign frameworks tailored to the unique priorities of C-Level executives.
• Partner with Community Program and Content teams to align marketing programs with member acquisition, engagement, and growth priorities.
• Translate customer insights, behavioral data, market trends, and campaign performance into actionable tactics.
• Lead the execution of multi-channel marketing campaigns across email, digital, social, content, event promotion, and emerging channels.
• Collaborate with Marketing Operations, Analytics, Content, Design, Digital Marketing, and Community teams to ensure flawless execution.
• Proactively identify opportunities to improve campaign performance through segmentation, testing, personalization, and optimization.
• Analyze campaign results and make data-driven recommendations to improve engagement, registrations, net new leads and ROI.

Requirements

• 4+ years of experience in B2B campaign marketing, integrated marketing, demand generation, growth marketing, or related disciplines.
• Experience developing and executing audience-centric marketing strategies that drive measurable business outcomes.
• Experience using CRM and marketing automation platforms.
• Demonstrated success marketing to executive or senior-level business audiences.
• Strong analytical mindset with the ability to translate data and customer insights into actionable marketing strategies.
• Experience managing complex, multi-channel marketing campaigns from strategy through execution and optimization.
• Experience leveraging audience insights, segmentation, and customer journey strategies to drive measurable business outcomes.
• Exceptional stakeholder management and cross-functional collaboration skills.
• Strong project management capabilities with the ability to manage multiple initiatives simultaneously.
• Excellent communication, presentation, and storytelling skills.
• Bachelor's degree or equivalent experience.
• Experience marketing to CIO, CISO, CFO, CHRO, CSCO, CDAO, or other executive audiences.
• Background in subscription-based businesses, research organizations, professional services, membership organizations, or executive communities.
• Experience working in a highly matrixed, fast-paced organization.
• Familiarity with marketing automation, CRM, analytics, and campaign performance measurement tools.

Skills

Required

• B2B campaign marketing
• Integrated marketing
• Demand generation
• Growth marketing
• CRM
• Marketing automation platforms
• Audience-centric marketing strategies
• Data analysis
• Customer insights
• Multi-channel campaign management
• Segmentation
• Customer journey strategies

Preferred

• Subscription-based business experience
• Research organization experience
• Professional services experience
• Membership organization experience
• Executive community experience
• Matrixed organization experience
• Marketing automation tools
• CRM tools

Benefits

• Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.
• In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.
• Ready to grow your career with Gartner? Join us.
• Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 86,000 USD - 118,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.