Senior Influencer Marketing Manager at Axi in Singapore

Job description

• Let's talk about the cool stuff you will do at Axi!
• As a Senior Influencer Marketing Manager, you will lead the development and execution of Axi’s global influencer and KOL strategy. This is a commercially important role responsible for building a scalable, performance-led influencer programme that strengthens our brand, reaches new audiences and contributes directly to customer acquisition and business growth.

Responsibilities

• Own and develop Axi’s global influencer and KOL strategy across priority markets.
• Build market-specific influencer plans aligned with customer acquisition, engagement, brand and commercial objectives.
• Identify, evaluate and develop relationships with high-impact creators, influencers, KOLs and thought leaders.
• Establish clear influencer segmentation, selection criteria and partnership models across different audiences and platforms.
• Lead commercial negotiations covering fees, deliverables, performance incentives, content rights and exclusivity.
• Own influencer marketing budgets, forecasting and investment decisions.
• Develop a robust measurement framework covering reach, engagement, traffic, acquisition, conversion, cost efficiency and return on investment.
• Use performance data and audience insights to optimise campaigns, challenge underperforming activity and scale successful partnerships.
• Partner closely with Brand, Performance Marketing, Social Media, Content, Partnerships, Regional Marketing, Legal and Compliance teams.
• Ensure all influencer activity meets Axi’s brand, regulatory, disclosure and marketing governance standards.
• Monitor creator, platform and industry trends, identifying new opportunities and emerging channels.
• Build repeatable processes, governance and reporting that allow the influencer programme to scale globally.
• Provide strategic guidance and leadership as Axi’s influencer marketing capability continues to grow.
• Take full ownership of delivery, proactively communicating progress, risks and recommendations to senior stakeholders.

Requirements

• Min of 4 years of experience in influencer marketing, creator partnerships, KOL management, affiliate marketing, strategic partnerships or a related field.
• Proven experience developing and leading influencer strategies, rather than solely executing individual campaigns.
• Demonstrated success managing large-scale or multi-market influencer programmes.
• Strong commercial judgement, with experience managing budgets, negotiations and performance-based partnerships.
• Strong understanding of how influencer marketing contributes to customer acquisition, conversion, engagement and long-term brand growth.
• Analytical mindset with the ability to translate campaign and customer data into actionable decisions.
• Experience developing performance frameworks and presenting campaign results and recommendations to senior stakeholders.
• Strong knowledge of influencer platforms, social analytics, affiliate tools and performance-tracking solutions.
• Excellent stakeholder management skills and the confidence to influence cross-functional and senior leadership teams.
• Highly organised, proactive and comfortable operating in a fast-moving environment with evolving priorities.
• Able to quickly understand new customer segments, products, markets and regulatory considerations.
• Experience working within a regulated, technology-led or high-growth international business would be advantageous.
• Professional and credible when representing a global financial services brand.

Skills

Required

• Influencer marketing
• Creator partnerships
• KOL management
• Affiliate marketing
• Strategic partnerships
• Commercial judgement
• Budget management
• Negotiation
• Performance-based partnerships
• Analytical mindset
• Data-driven decision making
• Performance framework development

Benefits

• 20 days annual leave per year.
• 5 paid study leave per year.
• 1 paid volunteer day leave per year.
• Health and Dental Insurance for self and option to include dependents.
• Extensive learning opportunities, such as professional training & certifications and soft skills development.