Media Relations Analytics Coordinator at Cornell University in Ithaca (Main Campus)

Job description

• Media Relations is the university’s liaison to local, regional, national and international media organizations. On both breaking news and long-term research efforts, Media Relations works across the university to connect faculty and administration leaders with traditional and new media.
• The Media Relations Analytics Coordinator (MRAC) position provides high-level administrative and analytics support to the Senior Director of Media Relations and the Media Relations team. The Media Relations Analytics Coordinator (MRAC) serves as a first point of contact for media inquiries by monitoring the Media Relations general phone line and email inbox, routing requests as appropriate, and responding to routine inquiries. The MRAC also works closely with the Media Relations team to maintain outreach metrics, organic media hits and strategic audience performance metrics. The MRAC assists in preparing highlight reports on Media Relations performance and trends and compiles daily, weekly and monthly reports of media mentions of the university.

Responsibilities

• The Media Relations Analytics Coordinator (MRAC) will support the Media Relations team’s analytics and reporting efforts by maintaining outreach metrics, organic media hits and strategic audience performance metrics. The MRAC assists in preparing highlight reports on Media Relations performance and trends. The MRAC manages the Media Relations core analytics tools, including homegrown applications, as well as third-party software such as Muck Rack. Using these tools, the MRAC tracks daily media mentions, distributes the daily “Morning Scan,”of notable media coverage, compiles weekly and annual metrics reports, and performs routine data cleaning and maintenance to ensure accuracy and integrity of the team’s analytics.

Requirements

• What We Need
• We are seeking a team member who has the following qualifications:
• Bachelor’s degree in Communications, Public Relations, Marketing, Data Analytics, or a related field and 2 to 4 years of work experience in journalism, communications, marketing, or data analytics.
• Excellent written and verbal communication, interpersonal, organizational, and customer service skills.
• Strong organizational skills and sharp attention to detail when working with quantitative data and written content.
• Proficiency with Microsoft Excel and/or Google Sheets.
• Experience in project coordination, planning and execution of all forms of communication
• Familiarity with, and/or eagerness to learn public relations and media monitoring tools like Muck Rack, Cision, Meltwater, and/or Google Analytics.
• Experience with, or strong interest in, using generative AI tools to analyze datasets, identify trends in media relations activities and improve reporting and data-cleaning workflows.
• Understanding of, and interest in, rapidly evolving news media landscape, especially top-tier outlets that regularly cover higher education and academic research.

Skills

Required

• Interpersonal skills
• Organizational skills
• Customer service skills

Benefits

• Rewards and Benefits
• Cornell receives national recognition as an award-winning workplace for our health, wellbeing, and sustainability.
• Our benefits programs include comprehensive health care options, generous retirement contributions, access to wellness programs, and employee discounts with local and national retail brands. We invite you to follow this link to get more information about our benefits: Understand Your Benefits | Working at Cornell.
• Our leave provisions include health and personal leave, three weeks of vacation and 13 holidays: Martin Luther King, Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving and the day after, and an end of the year winter break from December 25-January 1. To offer greater flexibility for observing faiths and traditions we also offer two additional floating holidays. Learn more about our generous leave provisions: Holiday and Accrued Time Off | Working at Cornell.
• Cornell's impressive educational benefits include tuition-free Extramural Study and Employee Degree Program, tuition aid for external education, and Cornell Children's Tuition Assistance Program. Learn more about our extensive educational benefits: Education Benefits | Working at Cornell.
• Follow this link to learn more about the Total Rewards of Working at Cornell: Total Rewards | Working at Cornell.
• Hiring budget for this position is between $67,200 - $69,000/annual. The actual offer will be based on the candidate’s skills and experience.