Recruitment Marketing Specialist, Retail Talent Attraction at Bell in Montreal, QC, CA

Job description

• Do you have a passion for marketing, storytelling, and connecting talent with meaningful career opportunities?
• Bell is seeking a Recruitment Marketing Specialist, Retail Talent Attraction to support hiring across our retail brands, including Bell, Best Buy Express, and Virgin Plus. In this role, you'll bring our employer brand to life through targeted recruitment marketing campaigns, engaging content, social media, events, and digital experiences that attract top retail talent across Canada.
• Working within the Employer Brand team and in partnership with Talent Acquisition, Retail leaders, and external agencies, you'll develop and execute marketing initiatives that strengthen Bell's employer brand, increase candidate engagement, and support hiring outcomes. This is an exciting opportunity for a creative, data driven marketer who enjoys combining storytelling, digital marketing, and analytics to make a measurable impact on talent attraction.

Responsibilities

• Develop and execute recruitment marketing campaigns that drive awareness, engagement, and applications across Bell, Best Buy Express, and Virgin Plus retail locations
• Partner with Talent Acquisition and Retail leaders to support high-volume, seasonal, and critical hiring needs, including occasional sourcing, screening, and candidate outreach
• Create and optimize digital, social, career site, job board, email, and advertising content across candidate touchpoints
• Lead organic and paid social campaigns, including localized initiatives that address regional hiring needs across Canada
• Monitor social trends, candidate preferences, and competitive activity to identify new talent attraction opportunities
• Support and promote hiring events, career fairs, and community outreach, including related marketing and communications
• Collaborate with internal teams, agencies, and vendors to deliver initiatives on time and within budget
• Track campaign performance and use data and insights to improve attraction strategies and hiring outcomes
• Manage multiple projects and priorities in a fast-paced environment while maintaining quality and attention to detail

Requirements

• 3+ years in marketing, digital/social media, employer branding, recruitment marketing, or a related field
• A degree in Marketing, Communications, Business, Digital Media, or equivalent experience
• Experience delivering multi-channel marketing and high-volume talent attraction campaigns
• Strong knowledge of LinkedIn, Instagram, Facebook, TikTok, and YouTube, including content creation and paid media
• Experience with recruitment marketing, analytics, and creative tools such as Canva or Adobe
• Strong project management, analytical, communication, and stakeholder skills
• A creative, adaptable mindset and the ability to move quickly and manage multiple priorities
• Retail/telecom/customer-facing experience
• Flexibility for local travel and occasionally supporting events outside regular business hours
• Adequate knowledge of French is required for positions in Quebec.

Skills

Required

• Marketing
• Digital/social media
• Employer branding
• Recruitment marketing
• Multi-channel marketing
• High-volume talent attraction campaigns
• LinkedIn
• Instagram
• Facebook
• TikTok
• YouTube
• Content creation

Benefits

• We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.
• Total earning range: $50,000 - $65.000. The advertised salary range may vary slightly as it is based on the company’s current salary structure, which may be revised by the company, from time to time, at its sole discretion. The agreed upon salary may also vary from the advertised salary ranges depending on several factors, such as the candidate’s qualifications, experience and internal equity​
• The salary range above includes an Annual Incentive Plan objective which represent 6% of your Base Salary based on the achievement of individual and corporate objectives; The Annual Achievement Incentive Plan (“AIP”) payment is calculated based on a formula that takes into account several factors, including, without limitation, corporate and individual performance measures. The AIP payment is conditional upon meeting all of the AIP’s eligibility requirements. The AIP is subject to modification by the Company from time to time, at its sole discretion to better reflect evolving business structure, goals and strategies.