Manager, Growth Marketing at GeistM in New York, NY

Job description

• We are seeking a Marketing Manager to join our Growth Team. In this role, you will own the strategy, execution, and performance of a portfolio of client accounts across paid social, native, and search channels. You’ll lead account-level decision-making, guide campaign execution, and manage junior team members while working closely with Creative and Content partners to drive scale.
• This role is ideal for a performance marketer who is highly organized, data-driven, and confident leading both client relationships and internal account teams.

Responsibilities

• Account Strategy & Performance Ownership
• Own end-to-end account strategy for assigned clients, including planning, execution, optimization, and scaling across paid social, native, and search channels.
• Guide account strategy and effectively delegate tasks across account teams to maximize net revenue and performance.
• Confidently pitch new networks, expansion initiatives, and test budgets to unlock incremental scale.
• Identify and act on opportunities to optimize all layers of the GeistM funnel, from creative and targeting to landing pages and conversion flow.
• Maintain accountability for campaign execution, including client approvals and timely delivery of action items.
• Budgeting, Forecasting & Reporting
• Own account budgets, pacing, and net revenue projections across all networks.
• Optimize ads efficiently and adjust budgets to achieve strong CPA, ROAS, and scale targets.
• Edit, approve, and deliver daily, weekly, and monthly client-facing reports and action plans.
• Determine deck structure, data narratives, and insights for Quarterly Business Reviews (QBRs) and lead QBR discussions with clients.
• Client Leadership & Communication
• Lead all internal and external efforts for assigned accounts, serving as the primary point of contact.
• Oversee and lead client calls, build strong relationships, and maintain timely, transparent communication.
• Lead new client kick-off calls and guide the launch process, including developing launch plans and timelines.
• Foster trust and rapport with clients while setting clear expectations around performance and execution.
• Team Leadership & Collaboration
• Manage and support 1+ direct reports, providing guidance, feedback, and development support.
• Share best practices, industry insights, and performance learnings within your vertical to elevate team performance.
• Work cross-functionally with Creative and Content teams to align strategy and execution.
• Actively participate in meetings, and broader team initiatives.
• Testing, Optimization & Innovation
• Lead data-driven testing initiatives using structured A/B frameworks to generate repeatable learnings.
• Stay current on industry trends, platform updates, and new growth opportunities.
• Build and maintain strong relationships with network and platform partners.

Requirements

• Bachelor’s degree in Marketing, Business, Finance, Management, or a related field.
• 4–6 years of experience in performance or growth marketing, managing paid social, native, and search campaigns.
• Experience owning account strategy, budgets, and performance outcomes.
• Prior experience managing or mentoring junior team members.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Excellent written and verbal communication skills, with confidence leading client conversations.
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
• Creative problem-solving mindset with a strong sense of ownership and accountability.
• Experience using project management tools (e.g., ClickUp) is a plus.

Skills

Required

• Strong analytical skills
• Confidence leading client conversations
• Highly organized
• Detail-oriented
• Able to manage multiple priorities
• Creative problem-solving mindset
• Budgeting and forecasting
• Data analysis and reporting
• A/B testing frameworks

Benefits

• Collaborative, high-performing team with a strong culture of learning and experimentation.
• Flexible hybrid work structure with one required in-office day per week.
• Clear opportunities for growth and leadership development.
• Exposure to global clients and diverse industry verticals.
• A fast-paced environment with meaningful technical and business challenges to solve.