Leasing & Marketing Manager (6628) at B.HOM Student Living in Future Opportunity - Columbia - Columbia, SC 29240

Job description

• Position Type
• Full Time (30+ hours per week)
• Job Shift
• Day - Including weekends
• Education Level
• High School
• Travel Percentage
• Negligible
• Category
• Sales & Marketing
• Location: Property - Onsite
• Company: B.HOM Student Living
• Reports To: General Manager
• The Leasing and Marketing Manager is responsible for leading the leasing and marketing strategy for the community, driving occupancy, revenue, and resident retention. This role oversees leasing execution, marketing initiatives, and team performance, ensuring alignment with company standards and achievement of property goals.

Responsibilities

• Leasing & Sales Leadership
• Lead all leasing activities including tours, sales calls, and closing efforts
• Ensure leasing goals, occupancy targets, and revenue objectives are achieved
• Maintain high standards for tour experience and sales execution
• Ensure model units and tour paths are always show-ready
• Marketing Strategy & Execution
• Develop and execute weekly, monthly, and annual marketing plans
• Analyze market trends, university data, and competitive positioning
• Adjust strategies to optimize traffic, conversions, and occupancy
• Manage marketing channels, advertising sources, and content
• Campus & Community Engagement
• Build and maintain relationships with university departments and organizations
• Identify and execute marketing opportunities tied to campus events and calendars
• Coordinate outreach efforts including housing fairs, student events, and local initiatives
• Team Leadership & Development
• Assist General Manager with hiring, training, and coaching leasing team members
• Develop training programs focused on leasing, touring, and customer experience
• Manage leasing team schedules and performance expectations
• Provide ongoing feedback and development support
• Reporting & Analytics
• Track and report on leasing performance, traffic, and conversion metrics
• Conduct market research including enrollment trends and housing developments
• Prepare and analyze reports to inform strategy and decision-making
• Compliance & Administration
• Review and approve leasing files for accuracy and completeness
• Ensure adherence to company policies and leasing procedures
• Maintain confidentiality and compliance with applicable regulations
• Perform other duties as assigned to support property success

Requirements

• Strong sales and leasing experience
• Excellent communication and interpersonal skills
• Strong organizational and time management abilities
• Ability to manage multiple priorities in a fast-paced environment
• Proficiency in Microsoft Office and marketing/social media platforms
• Demonstrated leadership and team development skills
• Ability to obtain any required state leasing license within required timeframe
• Experience in student housing or multifamily property management
• Familiarity with property management or CRM systems

Skills

Required

• Strong sales and leasing experience

Benefits

• Competitive compensation + leasing and performance-based bonus opportunities
• Comprehensive benefits package (medical, dental, vision)
• 401(k) with company match
• 12-weeks Paid Parental Leave
• Company Paid Sabbatical Leave
• 12 company-paid holidays
• Birthday holiday
• Paid Time Off — Starting at 120 hours per year
• Sick and safe time
• Short and long-term disability insurance
• Pet insurance options
• Career growth opportunities within a rapidly growing organization
• A people-first culture focused on development and success