Brand Manager, QSR at McCain Foods in Toronto, Ontario, Canada

Job description

• In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
• About the role.
• The Channel Marketing Manager serves as a key execution partner across Sales, Innovation, Marketing Operations, Insights, and other cross-functional teams to achieve portfolio and business growth objectives. This role is responsible for driving profitable growth through portfolio optimization, category leadership, business reporting, and customer-focused innovation initiatives. The successful candidate will combine strategic marketing expertise, strong commercial acumen, and project leadership capabilities to translate consumer and customer insights into actionable growth opportunities that strengthen McCain’s position with chain restaurant partners.

Responsibilities

• What you’ll be doing.
• Lead cross-functional teams to execute co-development innovation initiatives, including chain new product development, limited-time offers, menu innovation, product renovations, specification changes, packaging updates, and commercialization activities.
• Partner with Insights, Innovation, and the Go to Market Hub to identify growth opportunities and translate market, customer, and consumer insights into compelling business strategies.
• Drive portfolio optimization initiatives that improve profitability, SKU performance, product mix, and overall portfolio health.
• Develop and maintain portfolio performance reporting, lifecycle reviews, and business analytics to support data-driven decision-making.
• Support annual operating planning activities by identifying growth initiatives, innovation opportunities, resource requirements, and budget needs.
• Champion customer and consumer needs while ensuring alignment across the entire value chain to support commercial objectives.
• Lead, coach, and develop direct and indirect team members while fostering an inclusive, collaborative, and high-performing culture.
• Support the monthly Integrated Business Planning (IBP) process, partnering with cross-functional stakeholders to balance supply and demand while improving business performance.
• Analyze customer performance drivers and recommend actions that positively impact revenue, profitability, and annual operating plan objectives.
• Influence stakeholders through compelling presentations, storytelling, and recommendations based on insights, financial analysis, and business performance.

Requirements

• What you’ll need to be successful.
• Bachelor’s degree in Marketing, Business Administration, or a related field required; MBA preferred.
• 5+ years of marketing or brand management experience within the food Consumer Packaged Goods (CPG) industry with ownership of a significant brand or portfolio.
• Previous experience managing P&Ls, budgets, portfolio performance, and commercial initiatives.
• Demonstrated success leading innovation and product development projects from ideation through commercialization.
• Strong understanding of foodservice marketing principles and experience supporting chain restaurant customers.
• Proven ability to leverage market research, syndicated data, and consumer insights to develop strategic recommendations.
• Strong analytical and financial acumen with the ability to translate data into actionable business insights.
• Experience using tools such as Circana CREST, Datassential, Technomic, or similar industry data sources.
• Excellent project management skills with knowledge of Stage-Gate processes and cross-functional project leadership.
• Exceptional communication, presentation, stakeholder management, and influencing capabilities.
• Strong proficiency in Microsoft Excel, PowerPoint, and Word.
• Ability to thrive in fast-paced, complex, and evolving business environments.
• Must be eligible and able to travel to the United States as required to support customer engagements, business meetings, innovation initiatives, and chain account activities.

Skills

Required

• Strategic marketing expertise
• Strong commercial acumen
• Project leadership capabilities
• Strong analytical and financial acumen
• Excellent project management skills

Benefits

• Benefits: At McCain, we’re on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. We understand and appreciate that each person’s needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with applicable law and can vary by work level, location, and nature of the role. Additional benefit detail available during the application process.
• Your well-being matters to us, and we’re here to provide you with the necessary resources to support you in being your best self at work — and at home.
• Compensation Package: $97,500.00 - $130,000.00 . CAD annually + Bonus Eligibility
• The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.