Field Marketing Manager – Arizona at Express Flooring in Phoenix, AZ

Job description

• As our Field Marketing Manager, you’ll play a key role in building Express Flooring’s event presence across Arizona. You’ll own the local event strategy — building the calendar, executing trade shows and community activations, and creating experiences that generate qualified leads and in-home appointments for our sales team.
• This is an opportunity for a confident, hands-on leader who can think strategically and execute in the field. Working closely with the Director of Events, you’ll build our local presence, recruit and coach a team of Brand Ambassadors, and continuously improve performance as the market grows.
• If you’re a confident field marketer who enjoys building something from the ground up and seeing a direct connection between your work and business results, this is an opportunity to make a visible impact.
• Make your mark. Your work is highly visible—from leading memorable events to growing our presence in the communities we serve.
• Own your impact. You'll have the autonomy to build relationships, grow a territory, and see the direct results of your efforts as our brand continues to expand.
• People-first culture. We're building something great together with a team of Problem Solvers, Ambitious thinkers, Caring teammates, and people who are simply Likable.

Responsibilities

• Build the Market & Event Strategy
• Build and manage the territory’s event calendar, with the goal of growing the market to 25+ events per month across trade shows, community events, partnerships, and local activations.
• Develop an event strategy focused on brand visibility, lead generation, appointment setting, and ROI.
• Build relationships with event organizers and community partners to secure new opportunities and expand Express Flooring’s local presence.
• Event Operations & Engagement
• Own event execution from logistics and setup through staffing and on-site performance.
• Maintain a strong field presence, personally working events and engaging homeowners as the market and team grow.
• Create professional, engaging experiences that generate qualified leads and in-home consultation opportunities while representing Express Flooring’s brand.
• Build & Coach the Team
• Recruit, onboard, coach, and develop a team of 10+ Brand Ambassadors as the market grows. Teach and model effective customer engagement, lead generation, qualification, appointment-setting, and brand representation.
• Provide regular in-field coaching, feedback, and performance management to strengthen individual and team results.
• Build a culture of energy, accountability, and continuous improvement.
• Drive Performance
• Track lead volume, appointment generation, event costs, conversion trends, and other key performance indicators to understand event effectiveness.
• Use performance data to determine where to invest, where to adjust, and which events should become part of the ongoing market strategy.
• Manage event budgets and resources with a strong focus on ROI.
• Partner closely with the Director of Events and other business leaders to communicate results, opportunities, and recommendations.

Requirements

• Required
• 3–5 years of experience in field marketing, event marketing, experiential marketing, lead generation, or a related customer-facing environment.
• Proven experience planning and executing trade shows, canvassing, community events, activations, or face-to-face lead-generation programs.
• Experience recruiting, leading, and coaching customer-facing teams such as Brand Ambassadors, promoters, sales representatives, or event staff.
• Strong business acumen with experience evaluating event performance, lead metrics, budgets, and ROI.
• Strong organizational, project management, and communication skills with the ability to manage multiple events and priorities.
• Proficiency with Microsoft Office Suite.
• Ability to travel throughout the assigned territory and regularly work weekends based on the event schedule.
• Experience in home improvement, home services, remodeling, flooring, windows, roofing, HVAC, solar, or another in-home sales environment where field marketing generates leads or appointments for a sales team.
• Understanding of the customer journey from event engagement to in-home sales consultation.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience.

Skills

Required

• Field marketing
• Event marketing
• Experiential marketing
• Lead generation
• Trade show planning and execution
• Canvassing
• Community events
• Activations
• Face-to-face lead-generation programs
• Business acumen
• Organizational skills
• Project management

Benefits

• Comprehensive medical, dental, and vision plan options
• Company-paid virtual primary care, urgent care, and mental health coverage
• Health Savings Account (with HDHP enrollment)
• Health & dependent care flexible spending accounts
• Company-paid basic life insurance
• Voluntary supplemental life insurance
• Company-paid short-term disability insurance
• Voluntary long-term disability
• Company-paid Accident and Hospital Indemnity
• 401(k) with company match (Pre-tax & Roth options)
• Paid PTO, bereavement leave, and maternity leave
• 7 company-paid holidays
• Employee Assistance Program (EAP)
• Company-paid loss support and legacy planning
• Full compensation packages are based on candidate experience and relevant certifications.
• $55,000 - $65,000 USD