Digital Marketing Manager at Populus Financial Group in Irving, TX

Job description

• Populus is an amazing company where our employees stay because they love their teams and the growth opportunities. Additionally, we offer a competitive 401K match, a generous paid time off package, and Health Benefits.
• Our mission is to provide a broad range of quality financial products and services delivered with best-in-class customer service. We work and lead with integrity, and we celebrate employees who exemplify our values. Come join our team!
• The Digital Marketing Manager will run paid media strategy, campaign execution, and measurement across the digital marketing team’s growing portfolio of brands. This is a highly visible role for a results-driven media practitioner who thrives at the intersection of performance marketing, data, and cross-channel campaign management.
• The Digital Marketing Manager drives measurable business growth by leveraging deep expertise in paid search, paid social, display, and programmatic advertising. This role combines hands-on campaign management with strategic thinking to optimize media spend, improve conversion rates, and deliver scalable customer acquisition across all digital channels.
• Reporting to the Director of Performance Marketing, the Digital Marketing Manager will play a critical role in planning, executing, and continuously improving digital marketing campaigns while serving as a subject matter expert in paid media strategy and campaign operations.

Responsibilities

• Develop and execute comprehensive paid media strategies across search (Google, Bing), paid social (Meta, TikTok), display, affiliate, and programmatic channels to drive customer acquisition and revenue growth.
• Own end-to-end campaign management including planning, launch, optimization, and reporting for all paid digital channels, ensuring campaigns are delivered on time, on budget, and against KPI targets.
• Continuously monitor and optimize campaign performance — including bids, budgets, audiences, creatives, and landing pages — to improve CPA, ROAS, CVR, and other key performance metrics.
• Partner closely with the analytics team to ensure proper conversion tracking, attribution, and measurement frameworks are in place to accurately assess campaign effectiveness and inform media mix decisions.
• Lead A/B and multivariate testing initiatives across ad copy, creatives, audiences, and landing page experiences to systematically improve performance and build institutional knowledge.
• Manage relationships with media platform representatives (Google, Meta, etc.) and external agencies or vendors to leverage platform beta opportunities, negotiate value, and ensure alignment with business goals.
• Collaborate with creative, brand, and content teams to brief, develop, and optimize ad creative assets that resonate with target audiences, align with campaign objectives, and meet product and legal requirements.
• Stay ahead of industry trends, platform algorithm changes, and emerging paid media capabilities — including AI-powered bidding and audience tools — and evaluate their applicability to our campaigns.

Requirements

• Deep expertise in paid media platforms (Google Ads, Meta Ads Manager, Microsoft Advertising) with a strong track record of managing large-scale, high-performance campaigns.
• Strong analytical skills with the ability to interpret campaign data, identify trends, and translate insights into actionable optimization strategies.
• Results-oriented with a demonstrated ability to manage budgets efficiently, improve cost-per-acquisition, and scale campaigns profitably.
• Excellent communication skills including the ability to present complex performance data and strategic recommendations to both marketing and executive audiences.
• AI fluency with the ability to leverage AI-powered bidding, creative, and audience tools within paid media platforms to drive incremental performance gains.
• Proactive and self-motivated with the ability to manage multiple campaigns and priorities simultaneously in a fast-paced, deadline-driven environment.
• Education
• Required
• Bachelor's Degree or better in Marketing or related field.
• Experience
• Required
• Proven experience in digital marketing or paid media management role, with a strong track record of managing multi-channel paid campaigns at scale and delivering measurable results required.
• Expert-level proficiency in Google Ads (Search, Display, YouTube, Performance Max) required.
• Solid understanding of digital marketing measurement including conversion tracking, attribution modeling, pixel implementation, and marketing analytics platforms (e.g., GA4) required.
• Excellent communication skills with the ability to present campaign performance and strategic recommendations to both technical and non-technical stakeholders required.
• Strong working knowledge of Meta Ads Manager (Facebook/Instagram) preferred; experience with TikTok Ads, Microsoft Advertising, affiliate platforms (Impact, CJ, Rakuten), or programmatic DSPs preferred.
• Google Ads Certification is strongly preferred.
• Experience with A/B testing methodologies and conversion rate optimization preferred.

Skills

Preferred

• Meta Ads Manager (Facebook/Instagram)
• TikTok Ads
• Microsoft Advertising
• Programmatic DSPs
• Google Ads Certification
• A/B testing methodologies
• Conversion rate optimization