Senior Marketing Executive, Digital Channels at IQ-EQ in Hyderabad, , India

Job description

• Behind every successful marketing campaign is a digital ecosystem that enables audiences to discover, engage and convert. We're looking for a curious and proactive digital marketer who enjoys improving processes, enhancing user experiences and leveraging technology to drive better results. If you thrive in a fast-paced environment where data, innovation and collaboration come together, this is an excellent opportunity to make a meaningful impact on a global scale.

Responsibilities

• You'll support digital campaign setup, execution, optimisation, and performance reporting within HubSpot, ensuring accurate lead tracking and campaign effectiveness.
• You'll maintain CRM data integrity through data hygiene, audience segmentation, lead scoring, and marketing automation enhancements to improve lead nurturing outcomes.
• You'll collaborate with cross-functional marketing teams and external developers to implement campaign updates, website enhancements, system integrations, content changes, and technical fixes.
• You'll manage and optimize the IQ-EQ WordPress website, ensuring brand consistency, seamless user experience, and alignment with business growth objectives.
• You'll monitor website analytics, conversion performance, and technical SEO health, identifying opportunities to improve organic traffic, user engagement, and conversion rates.

Requirements

• About You
• You have hands-on experience with HubSpot and a strong understanding of website CMS platforms and basic web analytics.
• You possess an analytical mindset, with the ability to interpret data and a willingness to continuously learn and develop new skills.
• You are familiar with tracking fundamentals and Google Tag Manager; experience in these areas is an advantage but not essential.
• You have excellent English communication skills, both written and verbal, enabling effective collaboration with stakeholders.
• You are flexible and able to work European business hours to support global teams and operations.

Skills

Required

• HubSpot
• Website CMS platforms
• Basic web analytics
• Analytical mindset
• Data interpretation

Preferred

• Google Tag Manager
• Tracking fundamentals

Benefits

• Competitive Total Rewards Package: Comprehensive annual compensation including basic salary, HRA, special allowance, provident fund, gratuity, internet allowance, and food allowance.
• Health & Insurance Coverage: Medical insurance, group term life insurance, and personal accident insurance.
• Allowances & Support: Transportation/transport allowance and shift allowance.
• Paid Time Off: Generous leave policy to support work–life balance.