Senior Marketing Executive, Performance Marketing at IQ-EQ in Hyderabad, , India

Job description

• The Senior Marketing Executive, Performance Marketing role offers an opportunity to make a meaningful impact within IQ-EQ's global marketing function. Working across a diverse portfolio of digital initiatives, you'll help ensure marketing investment delivers strong business outcomes through a combination of strategic thinking, analytical rigour and effective cross-functional collaboration. This is an excellent opportunity for a marketing professional looking to deepen their expertise within a global, growth-focused organisation.

Responsibilities

• You'll support the planning, execution, and optimisation of digital advertising campaigns across LinkedIn, Google Ads, and Display platforms, ensuring alignment with campaign objectives and performance goals.
• You'll manage campaign performance by monitoring and improving key metrics such as CTR, CPC, and conversion rates through audience segmentation, keyword research, forecasting, and campaign structure optimisation.
• You'll ensure accurate end-to-end campaign tracking and data-driven decision-making using tools such as Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• You'll collaborate with design and content teams to deliver compelling ad creative and messaging that align with brand standards, marketing objectives, and target audiences.
• You'll stay up to date with digital marketing best practices, provide recommendations for continuous improvement, foster knowledge sharing within the marketing team, and offer operational support and guidance as needed.

Requirements

• About you
• You have hands-on experience with Google Ads (AdWords), LinkedIn Campaign Manager, and Google Analytics, with a strong understanding of digital advertising platforms and performance measurement.
• You possess knowledge of campaign tracking fundamentals and Google Tag Manager (GTM), with the ability to support accurate campaign attribution and reporting.
• You have a strong analytical mindset, using data and insights to support optimisation decisions while demonstrating a willingness to learn and grow.
• You communicate effectively in English, with excellent written and verbal communication skills.
• You are flexible and able to work European business hours while collaborating effectively with global teams.

Skills

Required

• Google Ads (AdWords)
• LinkedIn Campaign Manager
• Google Analytics
• Google Tag Manager (GTM)
• Campaign tracking fundamentals
• Analytical mindset
• Data-driven decision making

Benefits

• Competitive Total Rewards Package: Comprehensive annual compensation including basic salary, HRA, special allowance, provident fund, gratuity, internet allowance, and food allowance.
• Health & Insurance Coverage: Medical insurance, group term life insurance, and personal accident insurance.
• Allowances & Support: Transportation/transport allowance and shift allowance.
• Paid Time Off: Generous leave policy to support work–life balance.