Brand Expression Designer – Home Care Digital Commerce & Social at Procter & Gamble (P&G) in CINCINNATI GENERAL OFFICES

Job description

• This role is a chance to shape how iconic brands show up in culture, in feeds, on digital shelves, and at the exact moment consumers decide to click, scroll, or buy. As a Brand Expression Designer focused on digital commerce and social, you’ll be a hands‑on creative who brings brand stories to life through bold visuals, sharp craft, and platform‑native thinking. You’ll design content that doesn’t just look good – it performs, connects, and moves people. You’ll work inside a fast‑moving, in‑house design studio that operates with startup energy and agency‑level ambition, backed by the scale, reach, and purpose of P&G brands used by millions every day. If you’re socially fluent, creatively restless, obsessed with craft, and excited by the idea of seeing your work live everywhere – this role is for you.
• High visibility, real impact: Your work goes live fast and reaches millions.
• Culture‑forward: We design for real people, real feeds, and real behaviors – not hypothetical decks.
• Creative ownership: You’re trusted to make, experiment, and evolve ideas.
• Modern tools + mindset: sprints, AI, rapid prototyping, and new experiments are encouraged.
• Volume & variety: Multiple brands, platforms, and creative challenges (you’ll never be bored!).
• A place to grow: Learn from senior creatives, expand your skillset, and build a portfolio that actually reflects how brands win today.

Responsibilities

• Create scroll‑stopping brand expression across social, paid media, and digital commerce platforms (Amazon, Walmart, Target, TikTok, Instagram, YouTube, and beyond).
• Design platform‑native content (static, simple motion, short‑form video, and digital shelf assets) optimized for how people actually behave online.
• Translate brand strategy, product benefits, and cultural moments into clear, compelling visual ideas.
• Work quickly and iteratively, responding to briefs, trends, and performance insights with speed and creativity.
• Maintain and elevate brand consistency while pushing visual systems forward in fresh, modern ways.
• Collaborate closely with cross-functional partners who hold significant knowledge in performance marketing, data, design strategy, media, among others.
• Use AI‑powered tools (Adobe Firefly and beyond) to accelerate ideation, iteration, and execution – AI is part of the workflow, not a side project.
• Iterate work based on feedback, testing, and performance signals to continuously improve impact.
• Own your work from concept through final delivery, with pride in craft and attention to detail.

Requirements

• What You Bring
• Bachelor’s Degree in Graphic Design or related creative field
• A design portfolio that demonstrates exceptional design fundamentals (typography, layout, color, composition, visual hierarchy) across various touchpoints, including digital/social.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator; After Effects and/or any other motion platforms is highly preferred).
• Proficiency or experience with motion, animation, product visualization, or short‑form video.
• A social‑native mindset — you understand trends, formats, and why things work in feeds.
• Curiosity, learning agility, and openness to experimenting with AI‑powered creative tools.
• Ability to manage multiple projects, move fast, and stay organized without losing craft.
• A collaborative, positive energy — you like making things together and making them better.

Skills

Required

• A social-native mindset
• A collaborative, positive energy

Benefits

• Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.
• $85,000.00 - $122,200.00 / year