Senior Copywriter at Feed My Starving Children in Schaumburg, IL

Job description

• Lead the development of compelling, mission-centered messaging that brings Feed My Starving Children's (FMSC) voice to life across marketing and communication channels. Shape creative concepts and write persuasive copy for complex, high-impact, multi-channel campaigns that advance national brand awareness, volunteer recruitment, donor engagement, and revenue growth. Serve as a subject matter expert in direct mail marketing and direct response principles.

Responsibilities

• Develop campaign messaging architecture including headlines, taglines, value propositions, and calls to action.
• Lead copy development for direct response fundraising campaigns, including high-converting direct mail packages (letters, inserts, envelopes, and teaser copy). Adapt messaging for diverse audiences and stages of the supporter journey.
• Collaborate with designers and digital strategists to ensure copy and creative work cohesively.
• Write persuasive, mission-centered content that drives volunteer recruitment, donor acquisition, engagement, reactivation, and retention.
• Develop website copy and landing pages optimized for engagement and conversion.
• Partner with digital marketing to optimize messaging for SEO, email strategy, and paid media messaging.
• Contribute copywriting expertise to campaign planning, content strategy discussions, and editorial calendar development.
• Analyze performance data and optimize messaging accordingly.
• Stay informed on FMSC’s mission, operations, partner network, and the broader landscape regarding global hunger, humanitarian issues, and international food aid. Translate complex information into compelling, audience-appropriate messaging that reflects FMSC’s expertise and mission.
• Proofread and edit content for accuracy, grammar, style, and brand voice alignment.
• Perform other duties as assigned.

Requirements

• Commitment to support, promote, and authentically communicate FMSC’s Christian mission and goals.
• Bachelor’s degree in communications, journalism, English, or related field.
• Minimum of 5 years of professional copywriting experience, preferably in marketing.
• Knowledge of direct response marketing principles and testing methodologies.
• Demonstrated experience with omni-channel campaigns integrating email, digital, and direct mail.
• Strong portfolio demonstrating compelling brand storytelling, fundraising copy, and high-performing digital campaigns.
• Exceptional persuasive writing, editing, and storytelling skills, with the ability to adapt voice, tone, and messaging for diverse audiences, channels, and communication objectives.
• Strong collaboration, organizational, and communication skills, with the ability to manage multiple priorities in a fast-paced environment.
• Ability to translate campaign objectives into compelling messaging and creative concepts.
• Experience working in nonprofit, mission-driven, or faith-based organizations preferred.
• Knowledge of accessibility and inclusive writing best practices.

Skills

Required

• Collaboration
• Organizational
• Communication
• Ability to manage multiple priorities
• Adaptability
• Direct response marketing
• Testing methodologies
• Omni-channel campaign integration
• SEO
• Email strategy
• Paid media messaging
• Accessibility and inclusive writing

Benefits

• The anticipated starting pay range is $71,500 - $75,000. This compensation range considers a number of factors, including a candidate's qualifications, skills, competencies and experiences, as well as internal equity.
• This is a full-time, exempt (salaried) position. Work schedule is Monday–Friday, typically between 8 a.m. and 5 p.m.
• Benefits include health insurance, 401(k) with employer match, PTO, FSA, dental, vision and more. Detailed benefit information can be found here: https://www.fmsc.org/about-us/careers/fmsc-benefits