Demand Generation Manager at macquarietechnologygroup in Sydney, NSW 2000

Job description

• We are looking for a high-energy, impact-focused Demand Generation Manager to join our high-performing team during a period of strong growth and opportunity.
• You will shape go-to-market activity, collaborating across sales, channel and product to bring campaigns to life and ensure they land with the right audience at the right time. You'll work closely with Sales to deliver revenue-focused campaigns, with the autonomy to introduce new ideas and leverage AI-powered marketing tools. This is a unique opportunity to make a tangible impact while accelerating your career growth.
• The ideal candidate will bring hands-on experience across demand and sales qualified lead generation within the technology industry with a clear focus on achieving business outcomes, not just marketing metrics. You are confident making decisions, unafraid to test and pivot, and driven by results.
• You will be a key contributor to the success of our go-to-market engine, helping to translate strategy into real, measurable business results. This role is ideal for someone who enjoys driving campaigns from concept to impact, thrives in a fast-paced environment, and brings strong commercial instinct to everything they do.

Responsibilities

• Develop and execute demand generation strategies that support business growth, increase market visibility, and generate a consistent pipeline of qualified leads.
• Reporting directly to a Group Executive
• Lead the end-to-end delivery of multi-channel campaigns including ABM, events, thought leadership and digital focused on acquisition, engagement, and lead conversion.
• Work closely with stakeholders from Sales, Channel, Product to build campaigns that are aligned to shared business objectives and priorities.
• Actively participate in campaign kick-off meetings and go-to-market planning, bringing insights around timing, tactics, and audience segmentation.
• Ensure seamless lead handoff and alignment with Sales teams, with clarity around lead qualification criteria and campaign intent.
• Support the use of campaign tools and platforms (Salesforce) to ensure activity is tracked, attributed, and actionable by Sales.
• Identify and act on opportunities to improve campaign efficiency and effectiveness. whether through creative testing, targeting refinements, or new channel opportunities.

Requirements

• Multiple years experience in similar marketing or demand generation roles within a MSP, Technology, Cloud or Telecom organisation or within B2B marketing agencies supporting MSPs customers.
• Experience building and driving campaigns end-to-end from concept to execution.
• Strong commercial acumen and proven experience working closely with the sales team.
• Experience generating sales qualified leads not just marketing leads.
• Experience in customer engagement, retention and/or lifecycle management roles.
• Experience working with marketing automation platforms such as Pardot or Salesforce.
• Product marketing experience.
• Self-driven and a team player.
• Self-starter with the ability to deal with multiple stakeholders and manage complex scenarios.
• Experience with NPS program is desirable.

Skills

Required

• Demand generation
• Sales qualified lead generation
• Campaign management (end-to-end)
• Commercial acumen
• Collaboration with sales teams
• Product marketing
• Self-driven
• Team player
• Self-starter

Preferred

• NPS program experience