Business Development Representative – Digital Media Advertising at Just Sales Jobs in Toronto, ON

Job description

• As a Business Development Representative, you will generate new advertising and sponsorship business for a national online B2B news publication covering sustainable business in Canada. You will reach decision-makers at companies in the sustainable business community by phone, email and LinkedIn, send them the media kit and rate card, and book qualified meetings for a senior Account Executive, who closes the sale. This role is 100% new business development. Leads are mostly self-generated from company-provided target lists, plus inbound leads for the publication.
• Fully remote role with company-paid attendance at industry events
• A clear path from BDR to a closing sales role, based on performance
• Sell a product with a purpose — advertising that supports the sustainable business community
• Target lists and prospecting tools are provided, so you are not starting from a blank page
• Join a small, growing sales team where your results are visible

Responsibilities

• 90% New Business Development
• 10% Administrative Duties (CRM updates and list building)
• On a typical day you will research target companies and find decision-makers, then make outbound calls and send emails and LinkedIn messages. You will follow up on inbound leads, send media kits and rate cards, and book qualified meetings on the Account Executive's calendar. You will log all activity in the CRM. The target is 2–4 qualified meetings booked per day.

Requirements

• 2–4 years of B2B sales experience, ideally in a BDR, SDR or outbound prospecting role
• Proven cold calling, email and LinkedIn prospecting experience
• Advertising or media sales experience strongly preferred, not required
• Experience booking meetings with business owners, marketing leaders and senior decision-makers
• Interest in sustainability and sustainable business is required. You will need to discuss climate and sustainability topics with prospects confidently and with conviction.
• Contacts in sustainability, business, media, technology or finance are an asset
• Must have a home office set up for full-time remote work
• Should expect to stay in the BDR role for at least 6–12 months before moving into a closing role
• CRM software (HubSpot) — Basic to Intermediate
• Apollo or similar prospecting and data tools — Basic (asset)
• LinkedIn for prospecting — Intermediate
• Comfortable using modern sales technology and AI tools
• Standard proficiency in Microsoft Office

Skills

Required

• B2B sales
• Cold calling
• Email prospecting
• LinkedIn prospecting
• LinkedIn for prospecting - Intermediate
• Standard proficiency in Microsoft Office

Preferred

• Advertising or media sales experience

Benefits

• $50,000 – $80,000 CAD base salary, plus commission
• Commission paid as a flat fee (not a percentage)
• Dental, extended health and vision care
• Paid time off
• Work from home
• Company-paid attendance at industry events and trade shows
• Career advancement to a closing sales role, based on performance