Marketing Automation Specialist V at Linda Werner & Associates in Menlo Park, California

Job description

• We are seeking an experienced, hands on Marketing Automation Specialist to join a fast moving B2B Automation & Delivery team within a leading global technology organization.
• In this role, you will own the technical execution of sophisticated, personalized marketing campaigns across email, business messaging, events, and web experiences. You will work within a mature Salesforce ecosystem to translate marketing strategy and business requirements into scalable, high quality campaign execution.
• The ideal candidate brings deep expertise in Salesforce Marketing Cloud and Salesforce Data Cloud, along with strong experience in marketing automation, audience segmentation, personalization, SQL, and complex customer journeys.

Responsibilities

• • Build, QA, optimize, and launch multi step automation journeys using Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, and Content Builder
• • Develop audience segmentation, data extensions, and personalization logic using SQL, AMPscript, and SSJS
• • Create dynamic and personalized content experiences using tools such as Movable Ink
• • Leverage Salesforce Data Cloud to integrate real time audience insights and segmentation into campaign execution
• • Execute integrated campaigns across email, business messaging, web, webinar, and event touchpoints
• • Manage and deploy landing pages, event pages, web forms, and tagging using platforms such as Splash, RainFocus, and Zoom
• • Use HTML, CSS, and JavaScript to build and troubleshoot campaign content and forms
• • Work with ABM platforms such as Demandbase or 6sense to support targeted B2B marketing initiatives
• • Partner with MarTech, Analytics, Creative, and other cross functional teams to translate marketing requirements into executable technical solutions
• • Support campaign measurement, attribution, tagging, reporting, and ongoing optimization
• • Maintain strong data governance, campaign QA, and technical execution standards
• • Identify opportunities to improve processes, tools, systems, and automation capabilities

Requirements

• • 8+ years of hands on marketing automation experience
• • Deep expertise with Salesforce Marketing Cloud, including Journey Builder and Automation Studio
• • Strong working knowledge of Salesforce Data Cloud and Salesforce CRM
• • Experience with an ABM platform such as Demandbase
• • Strong SQL skills for audience segmentation, data extensions, reporting, and campaign performance analysis
• • Experience with dynamic personalization and scripting, including AMPscript and ideally SSJS
• • Experience executing complex, multi channel customer journeys
• • Strong analytical, organizational, and technical project management skills
• • Ability to translate marketing and business requirements into technical campaign execution
• • Strong communication and cross functional collaboration skills
• • Ability to adapt quickly in a dynamic environment with changing requirements and priorities
• • Experience with Movable Ink, Knack, Splash, RainFocus, Zoom, Highspot, Tableau, or 6sense
• • Experience with business messaging platforms and integrating messaging automation into broader marketing workflows
• • Working knowledge of HTML, CSS, and JavaScript
• • Experience with event marketing and event platforms
• • Familiarity with campaign analytics, tagging strategy, attribution, and funnel conversion metrics
• • Salesforce Marketing Cloud certifications are a plus

Skills

Required

• Salesforce Marketing Cloud
• Salesforce Data Cloud
• Salesforce CRM
• SQL
• AMPscript
• SSJS
• Demandbase
• Marketing automation
• Audience segmentation
• Personalization
• Complex customer journeys
• Analytical skills

Preferred

• Movable Ink
• Knack
• Splash
• RainFocus
• Zoom
• Highspot
• Tableau
• 6sense

Benefits

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance