Marketing Director at Yami in Brea, California, United States

Job description

• Job Description
• You will own the growth and performance of Yami’s non-Chinese markets across three distinct stages of market maturity.
• You will lead a team of nine through two functional leads:
• Acquisition & Creator Growth
• Site Operations, Campaigns & CRM
• You will set market priorities, allocate acquisition resources, establish growth strategies, and drive cross-functional execution across marketing, product, engineering, design, and merchandising.
• The role goes beyond traditional channel or campaign management. You will be responsible for understanding the entire customer journey and identifying the highest-impact opportunities across the funnel — from discovery and landing experience to first purchase, repeat purchase, and long-term customer value.
• Asian food, beauty, and lifestyle products are becoming increasingly mainstream across North America, creating a significant opportunity for Yami to reach a broader customer base.
• Yami has a differentiated selection and a strong foundation in Asian consumer commerce. The next opportunity is to build a scalable growth engine that can turn this demand into new customers, repeat customers, and long-term customer value across our non-Chinese markets.
• As the Director of Non-Chinese Markets, you will play a central role in building that growth engine and shaping one of Yami’s most important areas of future expansion.

Responsibilities

• Business Growth: New customers, conversion, retention, and LTV across Yami’s English, Japanese, and Korean sites
• Customer Experience: The end-to-end customer journey for non-Chinese customers, from discovery through first and repeat purchase
• Growth Investment: Strategic deployment of the acquisition budget across markets and channels, supported by clear business cases and ROI analysis
• Team Leadership: Lead, develop, and empower two functional leads and their teams, with clear accountability for market-level outcomes
• Integrated Growth Strategy: Build an integrated commercial calendar across markets, languages, campaigns, CRM, creators, affiliates, paid media, organic social, and on-site merchandising
• Cross-Functional Leadership: Partner closely with Product, Engineering, Design, Data, and Merchandising to improve the customer journey and unlock growth opportunities
• Market Strategy: Develop differentiated strategies based on the maturity, customer behavior, and growth opportunities of each market

Requirements

• Bachelor's degree or above
• 8+ years of experience in e-commerce, growth, integrated marketing, or a related field, with 3+ years of people leadership experience; experience managing managers or functional leads is a strong plus
• Demonstrated experience owning full-funnel business outcomes, rather than a single marketing channel — with accountability for revenue, customers, or another meaningful business metric
• Strong understanding of the relationship between acquisition, conversion, retention, and LTV, with the ability to make thoughtful trade-offs across the funnel
• Strong cross-functional capability and experience working closely with Product, Engineering, and Design to improve customer experiences and drive measurable business outcomes
• Ability to translate customer and funnel insights into product hypotheses, requirements, and actionable initiatives
• Strong integrated marketing judgment across organic social, creators, affiliate, paid media, CRM, and on-site merchandising
• High analytical rigor and a strong understanding of attribution, cohort analysis, experimentation, incrementality, and marketing measurement
• Experience building measurement frameworks and operating systems where they did not previously exist
• Comfortable operating across multiple markets and cultures, with the adaptability and humility required to work effectively across languages and customer segments
• Experience in consumer e-commerce, marketplaces, or multi-category retail
• Experience in Asian food, beauty, lifestyle, or consumer categories
• Experience building a function or business from limited measurement to a data-driven operating model
• Experience with mobile app growth and app-versus-web customer strategy
• Experience scaling businesses across multiple international markets

Skills

Required

• Leadership
• Cross-functional collaboration
• Adaptability
• Humility
• Strategic thinking
• High ownership

Benefits

• Pay at $120K-160K