Digital Marketing Manager at Aligned Technology Group in Raleigh, NC

Job description

• We are seeking a detail-obsessed Digital Marketing Manager to own the quality, consistency, and substance of everything Aligned TG puts in front of the market—our website, our solution collateral, and our digital content.
• This is a hands-on production role for someone who can take a rough brief and return a finished, on-brand asset that says something meaningful. You will be the last set of eyes before work goes public, so precision matters as much as creativity: correct claims, clean layouts, working links, consistent typography, and messaging that reflects real proof points rather than generic cloud language.
• You will work closely with our sales team, solutions architects, and delivery leaders to turn technical substance into clear, well-designed materials that buyers in regulated industries trust. This role is focused on digital marketing and creative production; event management and AWS alliance/partner programs are owned by a separate role on the team.
• · Website accuracy, performance, and a steady cadence of published updates
• · On-brand, error-free collateral delivered on schedule and reused across the sales team
• · Messaging that carries specific proof points, credentials, and a clear call to action
• · Engagement and conversion improvements across email, organic social, and search
• · A maintained, documented library of templates and approved brand assets

Responsibilities

• Website Management & Optimization
• · Own day-to-day website updates—new pages, service and solution content, landing pages, and ongoing copy and design refinements.
• · Build and optimize landing pages tied to campaigns, gated content, and specific offers, with attention to layout, load speed, and mobile rendering.
• · Manage on-page SEO—metadata, heading structure, internal linking, image optimization, and alt text—to improve organic visibility and search rankings.
• · Maintain site quality through routine audits for broken links, outdated claims, stale credentials, inconsistent styling, and accessibility issues.
• · Track and report website performance using analytics and behavior data, and recommend changes based on what the data shows.
• Collateral & Creative Production
• · Design and produce marketing collateral—solution briefs, one-pagers, pitch decks, case studies, proposal and RFP templates, infographics, and digital ads.
• · Build and maintain a template library so the sales and delivery teams can produce consistent materials without starting from scratch.
• · Apply and enforce brand standards across every asset—typography, color, logo lockups, imagery, and layout hierarchy.
• · Produce and edit video and visual content for web, social, and sales enablement use.
• · Version and organize creative assets so the current, approved file is always the one in use.
• Content & Messaging
• · Translate technical substance into clear buyer language, working with solutions architects and delivery leads to capture what a service actually does and why it matters.
• · Ensure every asset carries real substance—quantified outcomes, security and compliance credentials, named frameworks, and a specific offer or next step—rather than generic claims.
• · Write and edit blogs, thought leadership, customer stories, web copy, email, and social content for both technical and business audiences.
• · Ghostwrite for subject matter experts and executives, capturing their voice and technical point of view accurately.
• · Maintain the messaging framework for productized offerings so positioning stays consistent across the website, collateral, and campaigns.
• Digital Campaigns & Marketing Operations
• · Plan and execute email campaigns, nurture sequences, and lifecycle workflows in HubSpot.
• · Manage the organic social calendar and produce the graphics and copy that support it.
• · Run paid digital and search campaigns where they support specific offers, and manage budget and performance against them.
• · Maintain campaign hygiene in HubSpot—lists, forms, tracking, lead capture, and clean handoff of qualified leads to sales.
• · Report on campaign performance with honest reads on what worked, what did not, and what changes next.
• Quality Control & Cross-Functional Collaboration
• · Serve as the final quality check on all outbound materials before publication—factual accuracy, spelling and grammar, brand compliance, and working links.
• · Partner with sales to identify collateral gaps and produce the materials that help move active deals forward.
• · Partner with delivery and technical teams to keep published service descriptions accurate as offerings evolve.
• · Manage intake and prioritization of marketing requests, setting realistic timelines and communicating status clearly.

Requirements

• Required
• · 4–7 years of experience in B2B technology marketing, digital marketing, or creative production.
• · Demonstrated ability to produce polished, on-brand marketing materials with minimal revision cycles.
• · Hands-on website management experience, including building and editing pages directly in a CMS.
• · Strong writing and editing skills for both technical and business audiences.
• · Experience with marketing automation and CRM platforms (HubSpot preferred).
• · A portfolio of work samples—collateral, web pages, and campaign assets—is required for consideration.
• · WordPress or comparable CMS; comfort with page builders and basic HTML/CSS.
• · Adobe Creative Cloud, Canva, or equivalent design tools.
• · On-page SEO fundamentals and analytics platforms for performance reporting.
• · Email marketing, marketing automation workflows, and campaign analytics.
• · Video production and editing capability is a plus.
• · Exceptional attention to detail—catches the typo, the misaligned box, and the claim that is not quite right.
• · Strong visual judgment and a real sense of style; knows why a layout works, not just that it does.
• · Substance-driven—uncomfortable publishing something that looks good but says nothing.
• · Self-starter who takes ownership and moves work forward without close supervision.
• · Resourceful in pulling expertise out of internal SMEs and turning it into usable content.
• · Organized and dependable under competing deadlines.
• · Adaptable and growth-oriented in a fast-moving cloud technology environment.

Skills

Required

• Exceptional attention to detail
• Strong visual judgment
• Substance-driven
• Self-starter
• Resourceful
• Organized and dependable
• Adaptable and growth-oriented
• WordPress or comparable CMS
• HTML/CSS
• Adobe Creative Cloud
• Canva
• On-page SEO

Benefits

• · Full ownership of the Aligned TG brand experience across web and collateral
• · Deep exposure to AWS cloud solutions, security and compliance, and partner-led go-to-market
• · Direct access to technical experts and executives to build real subject matter depth
• · The freedom to rebuild and modernize a brand system rather than inherit a locked one
• · Professional development including AWS, marketing, and cloud certifications