PAID MEDIA MANAGER at Marcella New York in chicago, IL

Job description

• As a Paid Media Manager at Marcel Digital, you’ll be at the forefront of driving measurable revenue growth for our B2B clients. You’ll own the strategy, execution, and optimization of multi-channel paid media campaigns across platforms including Search (SEM), Display, Paid Social, Feed Management, Affiliate Marketing, and emerging digital channels. Your work won’t just generate leads—it will generate the right leads that convert into real business outcomes.
• This role requires more than channel expertise—it requires strategic thinking, data fluency, and a deep understanding of complex B2B buyer journeys. You’ll develop performance-driven campaigns that align with each client’s broader marketing and sales goals, leveraging every dollar for maximum impact. As part of our integrated team, you’ll collaborate closely with SEO, data, and development experts to deliver full-funnel solutions that are as smart as they are scalable.
• Reports to: Director of Paid Media
• The expected salary range for this position is $70,000 to $90,000 per year.

Responsibilities

• Performance and Budget Management
• Drive performance with precision. You’ll own the management of KPIs and budgets, ensuring every campaign is both high-impact and cost-effective. Your role is not just to hit targets but to consistently exceed them—delivering results that directly support our clients’ revenue goals while maintaining efficiency and discipline around budgets and timelines.
• Strategic Client Partnership
• Be a trusted partner to our clients. You'll develop deep, consultative relationships with clients, offering strategic direction rooted in data and insight. Your ability to ask the right questions, offer meaningful recommendations, and evolve strategies in real time will reinforce our role as a thought partner, not just a vendor. You’ll understand where our clients are headed—and help them get there faster.
• Client Engagement & Growth
• From onboarding to long-term growth, you’ll play a central role in cultivating strong, enduring client relationships. You’ll lead with empathy and action, making sure new clients feel our commitment from day one. Through consistent executive-level engagement and proactive strategy development, you’ll help grow accounts and drive meaningful business outcomes that clients can take straight to their leadership.
• Operational Excellence & Accountability
• Deliver with integrity. You’ll lead by example in upholding a culture of reliability, transparency, and accountability. Clients will count on you to deliver what we promise—every time. Your ownership mindset will strengthen client confidence and set the standard for operational excellence across our team.
• Thought Leadership & Innovation
• Shape the future - internally and externally. As a thought leader, you’ll share insights and trends that move the industry forward while contributing to Marcel’s internal knowledge ecosystem. Your strategic thinking and innovative mindset will not only elevate client work but also deepen our agency’s collective expertise and impact.

Requirements

• This role is ideal for a driven, results-focused digital marketer who thrives in fast-paced, client-centric environments. You combine strategic vision with precise execution and know how to navigate the complexities of B2B marketing, from long sales cycles and niche targeting to multi-stakeholder decision-making. You’re curious enough to challenge assumptions, disciplined enough to drive measurable impact, and motivated by helping clients win.
• Bring 3–5 years of experience managing paid media campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta, and programmatic/display platforms.
• Have a proven track record in B2B lead generation and/or ecommerce performance marketing.
• Understand how to drive performance across the full funnel, from awareness to conversion.
• Are data fluent, with strong analytical skills and the ability to translate metrics into meaningful insights.
• Have hands-on experience with Google Analytics (GA4), Looker Studio, and CRM platforms like HubSpot or Salesforce.
• Excel at managing multiple campaigns and priorities in a fast-paced, results-oriented environment.
• See yourself as a strategic partner, not just an executor—you’re eager to contribute ideas and shape strategy.
• Are proactive, curious, and adaptable—with a passion for digital innovation and client success.

Skills

Required

• Google Ads
• Microsoft Ads
• LinkedIn
• Meta
• Programmatic/display platforms
• Google Analytics (GA4)
• Looker Studio
• CRM platforms like HubSpot or Salesforce
• Data fluency
• Strong analytical skills
• Strategic thinking
• Client relationship management

Benefits

• In exchange for your contributions, Marcel offers a competitive salary, great benefits, and a flexible work environment. More than that, you get the autonomy to work independently and solve the problems that get in your way. You get a voice in evolving our process and an environment that encourages you to master the latest trends.
• Are you curious, committed, and adaptable with a passion for learning and finding creative solutions?
• If the answer is yes, and your skills and career aspirations are in-line with ours, we very much want to hear from you!