Analyst, Media Planning at Mastercard in Purchase, New York

Job description

• The US Media Analyst assists with the development, execution, and measurement of integrated media campaigns across key business priorities, product launches, and audience segments. Reporting to the US Media Director, this role partners cross-functionally with Marketing, Finance, Product, Research, and Agency teams to ensure campaigns are delivered with operational excellence.
• The Analyst works closely with the media agency to oversee campaign setup, execution, optimization, and reporting, helping drive effective and efficient media investments.
• This is an exciting opportunity for a media professional looking to expand their executional expertise while contributing to the growth of a high-profile brand and business in a fast-paced, collaborative environment.

Responsibilities

• Campaign Management
• • Support U.S. media team in planning and execution of integrated media campaigns across digital, social, video, search, programmatic, CTV and emerging channels.
• • Track campaign launches and ensure flawless execution.
• • Assist with planning deliverables, including audience sizing, channel mix, partner consideration set, budget allocation, timelines, and approvals across internal and external partners.
• • Work closely with the cross-functional marketing and product teams to manage programs and translate media results into clear and legible takeaways
• • Support in media recommendations to internal teams and external merchants or issuer partners as needed
• • Build strong relationships with the external media community, to help keep team informed of marketplace trends, partner landscape, and technological innovations impacting the industry
• • Manage day-to-day plan changes/maintenance of media plans and performance reports ensuring accuracy
• • Manage campaign budgets and annual commitments for specified programs, including managing monthly budget meetings with finance and external agency
• • Serve as a day-to-day contact for media agency partners.
• • Monitor campaign pacing, optimization recommendations, and budget management.
• Measurement & Reporting
• • Assist in developing campaign measurement plans and facilitate tagging implementation with internal digital marketing team
• • Monitor campaign performance against media and marketing KPIs.
• • Assist with executive-ready performance summaries and dashboards.
• • Identify trends and recommend optimization opportunities.
• AEO Stewardship
• • Plan and support NAM content strategy in sync with the AEO/ SEO work to drive content and page structures towards conversions.  .
• • Coordinate with agency partners to help bring synergy to paid and organic efforts
• • Developing high-quality, optimized content related to search marketing.
• • Performing AEO/ SEO technical audits & on-page optimization on a regular basis to maintain search engine friendliness of the sites.
• • Staying updated with latest AEO/ SEO trends, including AI-powered search, and implementing them in day-to-day work.
• Cross-Functional Collaboration
• • Partner with Consumer Marketing, Enterprise, Analytics, Finance, Procurement, and Creative teams.
• • Coordinate cross-functional meetings and track key action items.
• • Help ensure alignment across multiple concurrent initiatives.
• Operational Excellence
• • Maintain campaign documentation, media calendars, and project trackers.
• • Support budget tracking and invoice reconciliation.
• • Help identify opportunities to improve team processes and ways of working.
• Innovation
• • Stay informed on evolving media trends, consumer behaviors, and emerging platforms.
• • Support evaluation of new media opportunities and pilot programs.
• • Bring forward new ideas that improve effectiveness and efficiency.

Requirements

• • Bachelor’s degree
• • Relevant experience in media planning, ideally with demonstrated progression in campaign execution and strategy.
• • Experience working at or with media agencies.
• • Demonstrated knowledge across all media channels, TV, OTT, Online Video, Radio, outdoor and all Digital channels, especially social.
• • Experience working on projects that require collaborating with multiple internal and external stakeholders
• • Strong project management and organizational skills.
• • Excellent written and verbal communication skills
• • Strong attention to detail.
• • Ability to manage multiple priorities in a fast-paced environment.
• • Proficiency in Microsoft PowerPoint and Excel.
• • Familiarity with campaign reporting, third-party tools (i.e. comScore, Kantar), digital ad servers (i.e. DCM), implementing tags and the trafficking process
• • Competencies around AI, digital marketing, and emerging media trends.
• • Ability to build trusted relationships with agency and internal partners.

Skills

Required

• Strong attention to detail.

Benefits

• Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more.
• Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.
• In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role.
• The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience.
• Purchase, New York: $84,000 - $135,000 USD