Marketing Dept Manager: B2C Home Remodeling Appointment Setting & Lead Conversion at United Home Experts in Ashland, MA

Job description

• Are you driven by results you can measure on a daily basis?
• Do you have experience converting leads into tangible sales opportunities?
• Does playing a key role in growing an established family owned company excite you?
• The UHE Marketing Department Manager is responsible for overseeing the team's activity generating leads and converting them into booked appointments and real sales!
• This position manages our in house marketing team consisting of lead acquisition, field lead generation, and an in house team of 4–7 callers who set and confirm appointments. This role requires working closely with the existing team to align efforts, manage accountability, analyze and react to trends, and direct budget spend to maximize conversion of the lead generation efforts.
• This role requires strong day-to-day leadership, sharp attention to numbers, and the ability to keep a fast-moving team focused, accountable, and improving.
• If you are someone who is highly motivated by results, enjoys building and improving systems, can lead people with both warmth and accountability, and wants a fast growth opportunity, this role is for you.

Responsibilities

• Drive a consistently full daily sales calendar by maximizing lead generation opportunities and best practices in appointment setting, and follow-up performance
• Own call center performance metrics including speed-to-lead, contact rate, appointment set rate, confirmation rate, demo rate, cancellation rate
• Oversee and optimize budget allocation across multiple lead generation channels including: SEO / organic, paid digital, lead aggregators, partnerships/referrals, outbound calling, events/field marketing, and direct mail
• Manage the overall departmental budget, directing the use of funds to maximize appointments while maintaining efficient CPLI
• Maintain high standards for customer experience, professionalism, urgency, and accuracy in every lead interaction
• Support and grow our successful word of mouth and organic lead generation efforts
• Find opportunities for incremental improvement of conversion rates through the management, motivation and development of the call team
• Partner closely with digital, traditional, field, and event lead acquisition managers to understand lead flow, lead quality, campaign performance, and conversion opportunities
• Exercise autonomy to test, optimize, and improve processes and strategies quickly in pursuit of better performance
• Integration of technology and innovative ideas in the pursuit of efficiency and lead volume

Requirements

• Strong operational leadership
• Understanding of B2C lead conversion, preferably in home improvement, home services, remodeling, construction, HVAC, solar, or another in-home appointment setting environment
• Experience in high-volume, direct-to-consumer, appointment setting, inside sales, call center, or lead management
• Proven ability to lead a team using measurable goals, coaching, accountability, and performance management
• Comfortable managing both strategy and tactical execution
• Comfort reading metrics, identifying performance gaps, and turning data into action
• Ability to coach call quality and raise the standard of customer interaction
• Strong bias for action and continuous improvement
• Ability to hold people accountable while maintaining positive team relationships
• Excellent communication skills with the ability to work closely across marketing, sales, and operations
• Past P&L responsibilities are a plus
• Persistent positive attitude

Skills

Required

• Strong operational leadership
• Understanding of B2C lead conversion
• Excellent communication skills
• Persistent positive attitude

Preferred

• Past P&L responsibilities

Benefits

• Base salary: $100,000 – $110,000
• Performance-based bonus: $20,000 – $50,000+ based on lead conversion, appointment setting, team performance, and company results
• Opportunity to participate in the company's leadership team
• Paid Time Off / Holidays
• Full benefits package including health insurances and 401k with company match and no vesting period