Lead, Lifecycle Marketing at Housecall Pro in United States

Job description

• As the Lead, Lifecycle Marketing, you manage the full spectrum of lifecycle campaigns, including email, SMS, and in-app messaging, focusing on enhancing customer engagement and driving conversions. You oversee campaign strategy, execution, and analysis across multiple channels, collaborating closely with content, design, and analytics teams to ensure seamless integration with overall marketing strategies. Your role requires analyzing performance metrics, optimizing campaigns, and continuously evolving strategies to meet business goals. You ensure campaigns are personalized, timely, and compliant with relevant regulations, providing a cohesive experience across all customer touchpoints.
• Our team is passionate, empathetic, hard-working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

Responsibilities

• Develop and implement multi-channel lifecycle marketing strategies using email, SMS, and in-app messaging
• Build dynamic, personalized content with Liquid and Mustache logic, including conditionals, loops, fallbacks, and data-driven content blocks
• Configure and troubleshoot webhooks that pass real-time event and user data between the marketing platform, product, CRM, and third-party tools
• Work with Product, Data, Martech and Engineering to define event tracking, user attributes, and the data needed to trigger journeys
• Collaborate with content and design teams to create engaging and relevant campaigns tailored to customer segments
• Segment customer lists and apply personalization to deliver targeted, relevant communications
• Build accurate email campaigns for deployment
• Conduct A/B testing to refine campaigns and improve customer engagement and conversions
• Maintain and manage the lifecycle marketing calendar to ensure cohesive messaging across channels
• Ensure compliance with all marketing regulations, including GDPR, CAN-SPAM, and SMS guidelines and stay current on industry trends
• Monitor and analyze performance across all lifecycle channels, optimizing based on key metrics and providing actionable insights to stakeholders

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience
• 5+ year experience in email marketing, SMS, in-app messaging, including campaign strategy, execution, and analysis
• Excellent HTML and CSS skills, including table-based email layouts, inline styles, media queries, and client-specific rendering fixes
• Strong JavaScript skills for landing pages, forms, custom tracking, and data manipulation
• Proven experience writing Liquid and/or Mustache templates for advanced personalization and conditional content
• Solid grasp of customer data models, segmentation, and event-based triggering
• Experience with A/B testing, segmentation, and personalization across channels with proven success of driving lift in engagement
• Knowledge of email and SMS compliance regulations such as GDPR, CAN-SPAM, and TCPA
• Experience with a CDP such as Segment, mParticle, or RudderStack is a plus
• Strong communication and teamwork skills
• Attention to detail and creative problem-solving abilities
• Ability to adapt to changing priorities and meet deadlines
• A proactive mindset focused on continuous improvement
• Enthusiasm for learning and staying current with industry trends
• Strong ability to Multi-task to ensure communication and deployments happen on-time

Skills

Required

• Strong communication and teamwork skills
• HTML
• CSS
• JavaScript
• Liquid
• Mustache
• CDP (Segment, mParticle, RudderStack)

Benefits

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from
• This role is open to candidates and the expected salary range for this role is $83,600-$104,000 + equity. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.