Marketing Manager IV at Net2Source (N2S) in Home Residence, CA

Job description

• Client is seeking a Growth Marketing Manager to accelerate growth within Client Forma through product-led growth (PLG) strategies and AI-powered execution.
• This is an individual contributor contract role on our Digital Growth team. You will optimize monetization journeys that guide customers from entry-level and self-serve offerings toward higher-value solutions across the Forma Industry Cloud, with a focus on construction. You will apply a scientist's mindset to growth: forming hypotheses, running structured experiments, interpreting behavioral data, and scaling what works.
• This role requires fluency in leveraging AI-powered workflows and tools to accelerate progress toward business goals. You will be expected to use AI to enhance experimentation velocity, streamline analysis, improve personalization, and increase operational efficiency — including designing automated workflows and building or managing AI agents to support growth initiatives.
• Working cross-functionally with Product, Analytics, Lifecycle Marketing, and eCommerce teams, you will help evolve our Product Qualified Lead (PQL) motion for Forma customers — ensuring that product engagement signals translate into relevant, timely, and data-informed growth actions.
• This is a high-impact, high-ownership role for someone who thrives in fast-paced environments, embraces AI as a force multiplier, and is motivated by building scalable growth engines under ambitious timelines.

Responsibilities

• Define and optimize the Forma growth funnel — from acquisition and activation through expansion, cross-sell, and upgrade
• Design and execute rapid experimentation programs across onboarding, in-product messaging, lifecycle communications, and eCommerce touchpoints
• Translate product usage data and behavioral signals into prioritized growth hypotheses and test plans
• Partner with Product and Analytics teams to identify high-intent engagement signals and strengthen the Product Qualified Lead (PQL) motion
• Analyze experiment results and funnel performance to generate actionable insights and inform investment decisions
• Support development of targeted messaging and lifecycle content aligned to customer stage, usage behavior, and expansion opportunities
• Partner with Analytics to build dashboards and reporting frameworks that track activation, conversion, expansion, retention, and monetization impact
• Quantify opportunity size and expected business impact to prioritize initiatives effectively
• Leverage AI-powered tools and workflows where applicable to improve experimentation velocity, personalization, and operational efficiency
• Manage cross-functional growth initiatives end-to-end, ensuring alignment, accountability, and timely delivery

Requirements

• 3. Strong Analytical Skills + Cross-Functional Influence
• A track record of running structured experimentation programs (A/B, multivariate, rapid-test frameworks) with real hypotheses, metrics, and outcomes you can speak to concretely
• Growth marketing experience where you owned funnel outcomes — not demand generation, campaign management, or top-of-funnel lead volume as the primary measure of success
• Strong analytical instincts and fluency using behavioral and performance data to make decisions
• Demonstrated ability to work cross-functionally with Product, Analytics, and engineering partners, and to make progress without formal authority over them
• Working fluency with product-led growth (PLG) principles and lifecycle strategy
• Hands-on comfort using AI tools to accelerate analysis, content, and workflow
• Strong project management and clear communication
• Experience driving growth in construction tech, AECO, or other complex B2B SaaS verticals
• Familiarity with a Product Qualified Lead (PQL) motion
• Hands-on experience with product analytics and experimentation platforms
• Experience with marketing automation, segmentation, and personalization
• Background in B2B SaaS, digital commerce, or subscription models

Skills

Required

• Behavioral and performance data analysis
• Project management
• Clear communication

Benefits

• We believe in more than just jobs—we build careers. At Net2Source, we champion leadership at all levels, celebrate diverse perspectives, and empower you to make an impact. Think work-life balance, professional growth, and a collaborative culture where your ideas matter.