Digital Experimentation Analyst at LeadStack Inc. in Fort Worth, TX

Job description

• This job is a member of the Digital Experimentation Team within the Digital Customer Experience Team
• This role is responsible for managing and delivering on the Digital Experimentation program.

Responsibilities

• Establish best practices for measurement of experiments using statistical methods
• Help others design, analyze and communicate the results of their experiments
• Design, execute, and analyze A/B tests
• Build a culture of experimentation by running successful tests, building partnerships with key stakeholders, and spreading interest in a test and learn culture
• Identify opportunities for analysis and testing on the site that increase conversion or drive revenue improvement; use data to communicate recommendations to stakeholders; promote the adoption of a test-and-learn culture
• Work with stakeholders to understand business needs and develop viable solutions
• Ensure the experimentation program is scalable, repeatable, effective, and meets stakeholder expectations
• Work with vendors and internal analytics implementation team to develop reporting strategies and ensure data is being collected properly and accurately
• Collaborate with developers to set up testing campaigns
• Define best practice approaches for a successful experimentation program

Requirements

• Proficient in Adobe Analytics and SQL
• Knowledge of statistics and python
• Experience with conducting and analyzing A/B tests
• Ability to communicate business and technical requirements, provide frequent project status updates, and present results with technical and non-technical stakeholders
• Minimum Qualifications- Education & Prior Job Experience
• Bachelor's degree in Statistics, Applied Mathematics, Computer Science, Economics, Engineering, or related field
• Proficiency in Python, R or other relevant modern programming languages
• Experience with digital experimentation and causal inference
• Experience with SQL
• Experience with Adobe products, or similar testing tools
• Core technical skills, including experience with Databricks preferred
• Ability to handle multiple responsibilities/projects on strict deadlines with minimal supervision
• Outstanding analytical thinking and problem-solving abilities
• Ability to translate business goals to experiments
• Excellent interpersonal and communication skills, with the ability to tailor your approach to different audiences
• The ability to work effectively with a range of stakeholders and convey technical information in a clear and engaging way
• MS in Statistics, Applied Math, Computer Science, Economics, Engineering or related field
• Experience with marketing technology tools including Adobe Analytics and Adobe Target

Skills

Required

• Proficient in Adobe Analytics and SQL
• Knowledge of statistics and python
• Experience with SQL